What is SEO website promotion

What is SEO

Do you have a business website and want to increase the number of orders? SEO is a tool that can be used to attract targeted traffic to your website.

How does this work.

Let's say you have a website, for example, selling household appliances, and you want to increase sales of irons. In order for a person to buy an iron, he must go to the page with irons on your website and place an order. But how do you direct someone to this page?

Contextual advertising

A person enters a query, for example, “buy an iron” in a search engine.

On the search results page, the first thing that appears is a block with contextual (paid) advertising. This block contains ads from companies that pay for impressions and clicks on their ads. The more a company is willing to pay, the higher its chances of having an ad shown and a visit to the site. After the transition, the visitor can make an order.

Under the block with contextual advertising there is organic (SEO) search results.

Organic (SEO) search results

Unlike paid advertising, sites appear in organic results by meeting the requirements of search engines.

• Textual and semantic correspondence of the page to the request. For example, if you want your page to show up for the query “buy an iron,” the page must have a catalog of irons and must also contain keywords such as “buy” and “iron.”
• Convenience of the site. How comfortable is it for users to explore the catalog, do they click on buttons, spend a lot of time on the page or quickly leave it?
• Assortment of goods. The more features your site can offer, the more competitive it will be in the eyes of search engines.
• How trustworthy is your site? Are there reviews about the products, is information about delivery and payment methods provided? All this increases the credibility of your site.
• How technically convenient is your site? Can search engines quickly analyze your site? Does it load quickly?

This is just a small list of criteria by which search engines evaluate sites.

The better your site meets these requirements, the higher it will appear in search results.

The higher your site ranks organically, the more people will click through to it.

The more people go to the site, the more orders you will receive.

What does an SEO specialist do?

An SEO specialist specializes in optimizing a website to improve its position in search results.

The main tasks of an SEO specialist:

• Collects queries for which your site can be shown in search results.
• Analyzes successful competitors to understand what helps them achieve high positions.
• Develops a website promotion strategy.
• Draws up technical tasks for website improvements (for example, creating new pages, adding texts, placing products, adding images, purchasing links and other tasks).
• Responsible for the result - increased traffic to the site and improved rankings for selected queries.
• Communicates with the client and marketing specialist to coordinate improvements to the website.

If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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