What is SEO

SEO (search engine optimization) is a set of actions aimed at improving the position of a website in search results for selected keywords.

Today, this concept can be expanded, including work to improve the clickability of snippets (the appearance of the site in search results) and increase the conversion of the site as a whole.

SEO promotion can be divided into two types: internal and external.

On-page SEO includes work carried out directly on the site. This includes optimizing the technical component, improving content, developing user paths, setting goals, marketing strategies, and so on.

Offsite SEO covers activities aimed at interacting with other sites. This could include links, working with reviews, aggregators, as well as setting up and optimizing snippets in search engines.

With all of these changes, an SEO professional today often takes on the role of a technically inclined internet marketer. He must be able not only to work with code, but also to conduct competitive analysis, develop unique selling propositions and many other tasks that previously required a separate approach.

If you have any questions about SEO, you can contact the SEO COMPUTER studio for advice. Write to us by email info@seo.computer.

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