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Query clustering is the process of grouping similar queries based on a common characteristic. In the context of SEO, this general attribute is determined by the number of identical pages that fall into the TOP 10 for given queries.
Example: if the same page appears in the TOP 10 more than three times for two queries, then these queries can be combined into one group (cluster) and promoted using one page.
Let's say there are two queries:
In this case, the same pages may appear in the TOP 10 for both queries. For example:
These two queries can be combined into one cluster, since they lead to the same pages. Therefore, they can be promoted with the help of one page, which will be dedicated to cargo transportation.
Let's take two other queries:
When we enter these queries into a search engine, we see that different pages are ranked in the TOP 10 for each of them.
A search for "mountain bikes" shows pages that focus only on mountain bikes, while a search for "city bikes" shows pages that focus on city bikes.
This suggests that you need to create separate pages for these requests - one for mountain bikes and another for city bikes. They cannot be combined into one cluster, since they represent different product categories.
Thus, query clustering allows you to understand which pages need to be promoted for which queries, avoiding duplicates and ensuring more effective site optimization.
In some cases, there are too many queries and manually clustering them can take a long time. For such cases, there are automated services that allow you to quickly and accurately cluster queries.
We will talk in more detail about such services in the next article.
If you have any questions or want to discuss the promotion of your website, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.
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