What is primary website optimization?

After a new website is created and published on the Internet, the process of indexing it by search engines begins. After this, the site begins to participate in search results.

Next, there are two options:

1. The site is indexed, but does not appear on the first pages of search results.
2. After 1-2 months, the site takes first positions for low- and mid-frequency queries.

What is the difference between the first and second options?

In the first case, the site fell under a filter called “sandbox”.

The length of time a site remains under this filter can vary from 2 to 12 months. Search engines need this time to accumulate statistics. The reason for applying the filter is that search engines strive to show only high-quality and reliable sites in the TOP, since their reputation and income depend on this. Young sites do not yet have sufficient reputation, and search engines are in no hurry to bring them to high positions.

In the second case, at the site development stage, primary optimization was carried out, which made it possible to speed up the promotion process.

Primary optimization - what is it?

Primary optimization is a set of measures aimed at correct indexing of the site and accelerated acquisition of positions in search results. It includes:

• Analysis of competitors (structure, functionality, texts, etc.);
• Collection and grouping of the semantic core (list of target key queries);
• Technical audit of the site and making the necessary adjustments (creating micro markup, setting up 301 redirects, optimizing loading speed, etc.);
• Creating pages that are necessary for promotion;
• Optimization of website pages for key queries (Title, description, H1, text development);
• Setting up analytics systems (webmaster panels, statistics counters, setting goals);
• Registration of the site in map services.

Such work is usually completed within a month.

It is important to understand that primary optimization is only the first stage of search engine promotion of a website. To continue to grow positions and traffic, regular optimization and promotion work is required.

If you have any questions, you can contact the SEO studio “SEO COMPUTER” for any question by email info@seo.computer.

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