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When it comes to SEO promotion, website owners are often faced with a choice: what should they focus on first? Some experts advise starting with buying links (external optimization), while others insist on the importance of developing the site itself (internal optimization).
What type of optimization should be prioritized when starting work?
Here are the main points that guide me:
1. Proven: a site that is well optimized internally can generate traffic even without links. While a resource with good links, but without quality content, will not be able to provide the same amount of traffic.
2. A website is an important business tool and its improvement should always be a priority. It is its internal structure and content that attract users and make the site convenient and informative.
3. Links are a gray method of promotion. Over time, the quality of links can deteriorate as the sites that sell them often become spammy. Even so-called “everlasting” links can disappear for various reasons, including changes to external sites.
4. Pure internal optimization does not lead to sanctions from search engines, as it is aimed at improving user experience and compliance with search engine requirements.
5. Search engine policies are becoming increasingly strict regarding the purchase of links, and algorithms for recognizing them are being improved. This means that there is a risk of receiving sanctions for manipulating the site’s link profile.
So what to do with buying links?
Of course, references are necessary. In some niches, it is difficult to promote a website without them, especially for medium and high frequency queries. However, I recommend starting to purchase them only after the main changes have been implemented on the site. This usually takes 4-6 months. This tactic has two main advantages:
1. At the first stage, you spend less money, since the main focus is on site optimization and programming. Not all businesses can afford to simultaneously work on a website and buy links.
2. Links to sites that have already been improved and are starting to get traffic look more natural. For search engines, such links are perceived much more loyally, and the risk of sanctions is minimal when working correctly with the link profile.
If you have any questions about SEO, don’t hesitate to write!
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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