A technical specification (TOR) is a document that contains all the requirements and parameters according to which a copywriter must create an SEO text. Without a correctly compiled technical specification, the author will not understand what exactly the customer and optimizer expect from him. Also, without taking into account the technical characteristics of the text, there is a risk that the text will be ineffective from the point of view of search engines. The technical specification may contain various elements, but several mandatory points can be identified.

Subject. Usually the topic has already been determined in advance and is a specific title that will be used in the text. The H1 heading is extremely important as it affects the positioning of the page in search results. However, it can also indicate a general idea or direction that the copywriter needs to develop in the text.

Text type. The type of text refers to its purpose and general writing style. This determines the tone and approach to presenting the material. Texts can be informational, selling, or descriptive, for example, to describe a product or service.

Content. In this section, the customer specifies what information should be presented in the text. This is a kind of guideline that guides the copywriter. For accuracy and completeness of the content, the customer can provide additional materials, such as a brief describing the company or product, catalogs, presentations or examples of competitors.

Technical parameters. These are characteristics of text that search engines take into account when ranking it. Various online tools and services can be used to determine them. The technical specifications may indicate specific parameters that must be met. The main technical parameters include:

Volume – number of words or characters without spaces;
Acceptable nausea – frequency of repetitions of keywords;
Water – the proportion of words that do not carry useful information;
Uniqueness – degree of originality of the text;
Key phrases – a list of phrases and queries that must be used in the text.

Structure. This is a kind of frame of the text that determines its formatting and logic of presentation. The structure may include headings and subheadings, bulleted lists, and a brief description of each section and its scope.

Compiling high-quality technical specifications for SEO text requires care and experience. If you don't have the time or experience to put it together, you can ask for help. We offer effective solutions to optimize the text creation process.

If you have questions, write to the SEO studio "SEO COMPUTER" at info@seo.computer.

ID 9346

What is included in the terms of reference for SEO text?