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In the article we will answer the subscriber’s question: “Where is it better to invest: in SEO or contextual advertising?”
Context and SEO: differences and features
SEO promotion is a process that in most cases requires significant time. If you do not use aggressive and risky methods, the results from SEO may appear in a few months. Depending on the niche and complexity of promotion, the result may appear in 3, 6 or even 12 months.
Contextual advertising, in turn, can bring results much faster. In some cases, advertising campaigns can begin to attract customers literally from the moment they pass moderation. Of course, it is important that advertising is properly configured and constantly optimized. But with proper setup, contextual advertising will begin to bring traffic almost immediately, unlike SEO, where you need to wait several months for visible results.
Why you shouldn't choose one of the solutions
If you decide to focus only on contextual advertising and not engage in SEO, you will be faced with a possible cost-benefit of advertising. This is especially true for niches where the first purchase does not cover advertising costs, and where the cost per click is growing every month. In such cases, even if PPC advertising gives you customers, sooner or later you will face increased competition, which will make this strategy less effective.
If you focus only on SEO, the long-term benefits will be obvious, but the promotion process can take a long time. It is important to use both tools in parallel: contextual advertising will give quick results during the first months, and SEO, if done correctly, will bring clients in six months or a year.
Using the example of one of our clients, we can see how SEO started out with high customer acquisition costs, but as search engine rankings grew, the cost of acquiring new customers became lower than that of contextual advertising. At first it was not so noticeable, but over time the SEO results became obvious. Especially when competition in contextual advertising has increased significantly.
It is also worth considering that the cost per click in the context continues to grow, and this must be taken into account when planning long-term. Whereas in SEO, despite the length of the process, the result will be more stable and cost-effective.
The optimal approach is the combined use of contextual advertising and SEO. Remember to test the context with different teams, since proper configuration and optimization often depends on the experience and qualifications of specialists. And SEO should always be in your plan, as it can significantly reduce your customer acquisition costs in the long run.
You can find out more about this and other strategies in our articles on the website.
You can contact the SEO studio "SEO COMPUTER" with any question by email info@seo.computer.
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