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I recently came across a few articles from agencies about SEO strategies, and to be honest, I was a little shocked.
They simply wrote out a standard optimization checklist: select keywords, speed up the site, set up meta tags, and so on...
Let's figure out what it really is. I'll explain in simple words.
The basis of any SEO strategy is deep analysis!
When you take on a project, the first thing you need to do is immerse yourself in its details:
1. Briefing: what kind of company? what products and services does it have? what price segment? Who is its target audience? What is the seasonality according to the client? What keywords are most relevant? and so on.
2. Niche analysis: who competes in this market? how many competitors? who are the leaders and who are the newcomers? How do successful players progress? What do they do to maintain their position in search results?
3. Assessment of the current state of the project: what has already been done? what steps produced results? what should be done next?
Only after completing these steps do we conduct a full audit of the site: we check indexing, analyze the age of the domain, check the link profile, layout validation, and so on.
And only after that you can move on to developing an SEO strategy!
An entrepreneur engaged in the production of genuine leather furniture contacted me. He had a website that could not move even after specialists tried to promote it.
I took on this project and was able to bring the site to the top positions in just 4 months.
What was the problem? It turned out that the mistake was in the choice of keywords. The site was promoted based on too general queries.
The entrepreneur's customers are wealthy people who need leather sofas for expensive homes and offices. So I decided to change my approach.
I have redesigned the site to make it more premium. I also reduced the number of categories in the catalog, but retained the range of models. I focused on keywords like “order a leather sofa,” rather than general queries like “buy furniture.” Completely redesigned texts and meta tags.
These changes led to an increase in click-through rates and retention on the site, and rankings for targeted queries began to grow rapidly. As a result, orders and sales began to flow. Everyone was happy.
This example clearly shows how important it is to have a proper SEO strategy. Each project has its own growth points, and a competent specialist can help identify them.
Once you understand your niche, who your target user is and what their search path looks like, you can start creating individual SEO strategies.
Let me emphasize - INDIVIDUAL.
All work must be prioritized based on its urgency and expected results.
Tasks that solve current critical problems must be completed first. Then come tasks that will give a quick effect, and only after that - work with a delayed result. At the very end there should be tasks that some experts call a “must-have checklist” - for example, optimizing images or setting up results monitoring.
The final SEO strategy cannot be just a list from the Internet - it must be detailed documentation with tables, graphs and plans.
Therefore, when choosing an SEO agency, be careful.
Choose professionals!
If you have any questions, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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