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Here is a list of what worked effectively 5-7 years ago, and what SEO specialists actively used (although some still use these methods):
1. Small texts (up to 2000 characters without spaces), filled with water, spam and a large number of keywords. These texts were supposed to promote the site in search results, and not respond to user requests. In response to this, search engines Yandex and Google developed algorithms such as “Baden-Baden” and “Panda”, respectively, which eliminated such practices from effective promotion methods.
2. Promotion through link building. This involved purchasing rented links from various, often low-quality, resources. When several links to other resources were purchased from one page of such a site. This led to the development of the Minusinsk and Penguin algorithms, which significantly worsened the results for such practices.
3. Using inappropriate URLs, meta tags, and titles when the content of the page did not match what those elements stated. Today the Vega algorithm is responsible for this. Now search engines strictly ensure that the page text corresponds to the stated topic and keywords.
4. Cheating of behavioral factors. Although some SEO specialists are still trying to manipulate this method, after tougher penalties from Yandex (sanctions can last from several months to a year), there are no more people willing to do this. Despite this, there are those who try to cheat behavior through many sites using constructors.
5. Dividing the semantic core into clusters with 2-3 queries and writing texts of 2-3 thousand characters for each cluster. Previously, there was a rule: one request - one page. This led to the creation of a large number of useless pages for similar queries. Nowadays, search engines already understand synonyms, and there is no need to create separate pages for similar queries.
6. Writing texts that are not relevant to the topic, as long as they are unique. Now search engines conduct semantic analysis of texts, understanding their content. It is important that the texts are of high quality and answer user questions, and not try to please only search engine algorithms.
7. Using the keywords meta tag to add dozens of keywords, sometimes not even related to the topic of the page. As a result, Google stopped taking this meta tag into account altogether, and Yandex introduced restrictions. Overspam with keywords can even lead to a lower ranking of the site in search results.
1. Website promotion exclusively through the purchase of links. We often see candidates for the position of SEO specialist who use only this method, ignoring the importance of semantics and working with the behavioral characteristics of the site.
2. Using low-quality texts written not for users, but for search engines. This is clearly an outdated practice that no longer brings significant effect.
3. Inability to work with semantics and extract all possible user queries. This is a key mistake of many specialists who cannot fully realize the potential of key phrases.
4. Cheating of behavioral factors. This practice is not only outdated, but can also result in severe penalties from search engines. A good SEO specialist works with behavioral factors using only white hat methods.
If you have questions or want to learn more about modern SEO promotion methods, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.
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