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For many users, Yoast SEO is one of the best tools for website optimization. The plugin offers more features than many other SEO solutions, allowing you to evaluate content quality and conduct a comprehensive SEO assessment. Let's look at the main features of the plugin that make it so popular.
Installing the plugin is no different from other WordPress plugins. After installing it, a section called SEO will appear on the left side of the control panel. In it, in the “Information Panel” subsection, you will see a menu divided into several tabs. The center displays notifications and a list of potential problems. The plugin automatically checks the site for the presence of important SEO elements and displays warnings if it finds errors in the settings.
The Notifications section shows SEO improvement tips and recommendations from the plugin. Once the notifications are read, you can delete them. If the optimization issues are resolved, the notifications will disappear and a shutdown message will appear.
In the “Problems” section, the plugin identifies errors in the SEO settings on the site and helps to correct them. After solving all the issues, you can proceed to further settings.
General settings are divided into several categories: restoring default settings, setup wizard, and author information. In the recovery partition, you can return the settings to default in case of errors. The Setup Wizard category walks you through several steps to basicly configure the plugin for your site.
In this section, the plugin welcomes the user and offers to use the premium version for additional recommendations and optimization. You can skip this step and move on to the next settings.
In the site type selection section, you can indicate whether your site is an online store, blog, corporate site, etc. Depending on the selected type, the plugin will configure micro markup for better perception of the site by search engines.
This option allows you to indicate whether you are a company or an individual, and add a logo and name. To automatically configure the site, all data can be automatically added.
Here you can specify links to social networks to improve the visibility of the site and its promotion in search engines. Filling out all these fields can significantly increase the resource's rating.
This item regulates the visibility of site content for search engines. Articles and pages need to be visible for indexing, and media files can be hidden to avoid being classified in unwanted search engine categories.
Here you can specify whether only one person is the author of content on the site, or whether other authors are allowed to register. For a personal blog, it is better to select “No”. After this, you can move on to the next section.
The plugin offers to connect the site to the Google console for convenient management of SEO settings. This can be done manually, but using a plugin the process is much easier and faster.
Site and page titles can be customized in this section. It is important to choose the right separator and heading structure so that they are optimal for search engines.
Upon completion of all settings, the plugin congratulates you on successful setup and invites you to subscribe to developer news. After this, you can close the setup wizard and continue working with the plugin.
The plugin allows you to set the name of the site, which will be displayed in search results. You can also specify whether the site owner is a company or an individual, which affects the markup.
In the "Webmaster Tools" section, you can add your site to the Google, Yandex and Bing consoles for improved indexing and tracking of problems with the site.
The plugin includes settings that allow you to limit access to important SEO options such as canonical links and noindex tags. These features should only be enabled by trusted administrators.
Yoast SEO generates an XML sitemap that helps search engines index your site more easily. However, it is worth remembering that it is better to use specialized cards for Yandex.
Yoast SEO is a powerful tool for optimizing your website and provides many useful features to improve your SEO. You can customize the plugin without the need for the premium version, as the free version is enough to work effectively. For any questions, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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