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Previously, TCI (thematic citation index) was one of the main metrics used to evaluate a site within the Yandex search algorithm. It was accessible to all users and made it easy to assess the authority of a site based on the number of inbound links, making it an important tool in SEO. However, despite its popularity, Yandex stated that links do not have such a big impact on ranking, which raised certain questions and even contradictions.
Now Yandex has finally canceled the TCI indicator, focusing on behavioral factors. This means that search algorithms will focus on indicators such as user interest in the site’s content, their activity, time spent on pages and other important aspects. This change means that SEOs will now need to focus on improving content quality and increasing audience engagement, rather than just link building.
What does this mean for SEO? In principle, the basic principles of website promotion remain unchanged. Although TCI is no longer used, this does not mean that search engine optimization has lost its importance. Yandex algorithms remain the same, and, most likely, a new indicator will appear that will directly affect the site’s position in search results. This could mean that SEO professionals can focus on learning and working with new metrics that will become the main benchmark in the future.
At the moment, all changes remain at the level of hypotheses. Yandex did not provide precise information regarding how the new algorithm will function and what factors should now be focused on. Thus, specialists and website owners will have to monitor the development of the situation and adapt their promotion strategies in response to new search engine requirements.
If you have questions about search engine promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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