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There is an opinion that SEO optimization is losing its relevance, but in reality, against the backdrop of limited opportunities for business development on the Internet, this profession remains increasingly in demand. In this article, we will look at what exactly an SEO specialist does and why this profession continues to be important.
Almost every company has its own corporate website or online store, and sometimes even an entire online platform. It is undeniable that any website needs to attract traffic (visitors or potential clients). SEO (search engine optimization) is a strategy that helps attract organic (free) and targeted traffic to a website.
Let's say you have a website selling household appliances. Your goal is to increase iron sales. In order to sell irons, a person needs to visit the page with this product and place an order. To achieve this, there are several ways:
1. Contextual advertising. When a user enters a query, for example, “buy an iron,” into a search engine, he sees advertisements.
The first thing he will see will be a contextual advertising block, where advertisements of those companies are placed that pay the search engine for impressions and clicks. The higher the amount a company is willing to pay, the higher the likelihood of it being shown.
Under this block there is organic (SEO) search results.
2. Organic (SEO) search results. Unlike contextual advertising, getting into organic results is possible only if the site meets the requirements of search engines.
1. Compliance of the content with the request. For example, if we want our page to be displayed for the query “buy an iron,” the page should have a catalog of irons, and the text should contain words such as “buy” and “iron.”
2. Convenience of the site. How easy it is for a user to navigate the site, how long he stays on the page, how comfortable it is to use the site.
3. Product range. How diverse is the range of irons on your website?
4. Trust. Are there reviews on the site, detailed information about the products, company, delivery and payment?
5. Technical optimization. How fast and convenient the site is for search engine analysis.
And this is not a complete list of criteria that search engines take into account when ranking sites.
An SEO specialist specializes in optimizing a website to improve its position in search results for certain key queries.
Tasks of an SEO specialist:
The team with an SEO specialist includes:
1. Work in an Internet marketing agency. The agency takes on the search for clients, and the SEO specialist promotes their websites. The number of projects that an SEO specialist in an agency can manage varies from 1 to 30 sites at a time.
2. Work in a company (inhouse). Some companies prefer to hire an SEO specialist on staff, which allows them to devote more time to each project, unlike agencies, where a specialist can work with many sites.
3. Freelancing. An SEO specialist with experience and a portfolio can switch to freelancing. In this case, income depends on the number and quality of projects, communication skills and other personal skills. Freelancers can work on individual projects or serve multiple clients at the same time.
If you have any questions or want to discuss the possibilities of promoting your website, you can contact us at the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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