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1) Technical analysis of the site
Includes checking hosting and server equipment, analyzing the operation of modules and widgets, searching for duplicate pages, checking domain settings, searching for errors in code and broken links, checking encodings, as well as testing site loading speed and its adaptability for mobile devices.
2) SEO site audit
This stage includes checking the accessibility of the site for search engines, setting up and correctness of robots.txt and sitemap.xml files, assessing canonical URLs, analyzing the site structure and its navigation, as well as studying the link profile and checking for the presence of an SSL certificate.
3) SEO content audit
This includes analyzing meta tags such as Title and Description, checking the correct use of H1 - H6 headings and image tags, as well as assessing micro-markup (Schema.org and OpenGraph) and the overall quality of content on the site.
4) Usability audit
A site's usability assessment includes mobile optimization testing, navigation analysis, and testing of conversion elements and data entry forms. Particular attention is paid to the convenience of the user interface.
5) Evaluation of website design and layout
This stage includes analyzing the appearance of the site, the design of interaction elements such as the search form, feedback and contact pages, as well as the overall visual appearance of the content.
After completing the audit, it is important to promptly implement recommendations to improve the site’s position in search engines and increase its effectiveness.
If you have any questions or require assistance in conducting an audit, you can contact the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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