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Let's figure out how an SEO specialist works and what he does to make money.
In previous articles, we talked about what SEO is and why a website cannot succeed without it. Today, let's discuss in more detail who SEO specialists are and what tasks they solve.
SEO (search engine optimization) is the process of optimizing websites for search engines. But what exactly is meant by “optimization”?
In a narrow sense, this means that a specialist makes sure that the site is easily found in a search engine. But not just found, but:
In order to achieve this, a specialist must carry out a large amount of work, ranging from analysis to setting up technical aspects. SEO includes a lot of little things: site loading speed, menu structure, link text, image size - everything matters.
It may seem that SEO is only necessary for websites, but this is not true. SEO benefits both users and search engines. This is a connecting element that helps search engines correctly index sites and users easily find the information they need.
Now we’ll tell you in more detail what exactly SEO specialists do.
By the way, the title uses the word “SEO people,” but on our blog we prefer to call these specialists “SEO experts,” so let’s stick with that term.
SEO specialists always strive to make a website:
Search engine algorithms are constantly changing. SEO specialists closely monitor updates in order to make changes to the site in a timely manner: improve it, remove irrelevant elements, or add necessary functions. Sometimes it is the presence of a specific button that can improve a site’s ranking in search results.
SEO experts constantly check the technical parameters of the site: server responses, correctness of meta tags, page structure and other important elements. Any technical errors can negatively affect the site’s position in search results.
SEOs need to find ways to make a site not only useful to users, but also more effective than competitors' sites.
They constantly experiment, look for non-standard solutions, analyze the actions of competitors and try different approaches so that one page is useful for both users and search engines.
When starting work, an SEO specialist will always clarify who your competitors are and also analyze their sites himself. This process involves analyzing who else is showing up in search results for the same queries as your site.
The resulting list of competitors is entered into a table for further comparison. Based on this analysis, hypotheses are developed on how the site can be improved so that it stands out from competitors and occupies higher positions in the search engine. This process can take from several days to several weeks.
SEO specialists regularly analyze the work performed: they study how the changes affected the site and what factors contributed to this. To do this, they use various services and tools, such as web analytics and platforms for monitoring positions. Based on the data obtained, a plan for further steps is drawn up.
We've covered the main aspects of SEO work in general to give you an overview of the process. In each of the points, dozens of small tasks can be identified, which we will discuss in detail in future articles. This way you can put this knowledge into practice and improve your website’s SEO.
Although we do not promise that you will start making money from this, it will definitely improve your sites visibility in search engines and attract more targeted users.
In the next article we will talk about how search engines work. Subscribe so you don't miss out!
If you have any questions about SEO or Internet marketing, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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