Web studio: sharing experience
Various specialists constantly interact with an SEO specialist (popularly “SEO specialist”):
- Copywriters
- Web designers
- Marketers
- Layout designers
- SMM specialists
- Customers
The latter often do not understand what exactly SEO does. After reading something on the Internet or consulting with friends, they realize the importance of search engine optimization and decide to order SEO. And it begins:
- “Will you make us a ‘hat’ for the social network?”
- “Tell me, what problems does our target audience have?”
- “Write a couple of articles for the blog.”
The first is a task for a designer, the second for a marketer, and the third for a copywriter. Unfortunately or fortunately, it will not be possible to assign all these responsibilities to one SEO specialist.
What should an SEO actually do?
The profession of an SEO specialist is based on two main areas:
- External optimization
- Internal optimization
Its task is to increase the site’s position in search results, working both with the resource from the inside and with external factors. To perform these tasks, you can attract specialists from other areas and use specialized tools.
What is included in off-page optimization?
Manipulations are carried out not on the site itself, but on external resources. These can be thematic forums, blogs, websites of related topics and other platforms.
- Purchasing external links
- Working with social networks
- Brand mentions with links to the site on other resources
All these actions help the search engine understand that the site can be trusted. When people talk about it and link to it, it raises its position in search results.
What is included in on-page optimization?
The search engine strives to provide the user with the best answer to his query. To do this, it analyzes its index and selects the most relevant pages. Even if there are links to the site, the search engine must be sure that the content on the site is of high quality and useful. To do this, an SEO specialist:
- Optimizes technical aspects
- Works on the site structure and sections
- Forms a semantic core
- Checks the usability of the site
- Optimizes design and content
- Sets up indexing (the site must be included in the index so that the search engine can see it and display it in search results)
These key areas are divided into smaller tasks, such as linking, setting up meta tags, adapting for mobile devices, setting up redirects, micro markup, ensuring unique content and many others. A good specialist does not try to deceive search engines using prohibited methods, but creates a high-quality and convenient resource for users, which search engines also like. An SEO specialist sets up a website so that the customer receives his leads, the search engine satisfies user requests, and the users themselves find exactly what they were looking for.
So, what should an SEO specialist NOT do?
- Draw covers
- Create design elements
- Conduct market research
- Conduct focus groups
- Write texts yourself
- Take photos and videos of products
- Publish company news on social networks
- Pay for domain
- Make up fictitious facts about the company
- Steal diplomas and certificates for the website
- Formulate unique selling propositions (USP)
This list can be continued, but the essence is clear: everything related to external and internal optimization is the task of an SEO specialist. A website can be completely different - from a simple business card to a complex resource with a lot of dynamic content. But in any case, all optimization elements must be performed efficiently.
What are the responsibilities of an SEO specialist by stage?
It is ideal when a new website is created with the participation of an SEO specialist from the very beginning. But most often, SEO work begins with an already existing website that requires an audit. At this stage, the SEO specialist checks the current errors and decides what needs to be fixed and what is better to rewrite. After this, the scope of work and deadlines are agreed upon. Then the work itself begins. An SEO specialist performs some tasks independently, while for others it is necessary to attract specialists from other areas. Working together helps to quickly achieve first results. When the main errors are corrected, the site polishing stage begins. This process can be ongoing, as the site must always be up to date, updated to take into account changes, such as adding new products or services, rebranding, etc. In addition, search engines are also constantly evolving, so maintaining positions in the top is a constant Job. Maintaining the functionality of the site and its relevance is one of the main tasks of the SEO specialist who leads the project. For detailed advice on any issue, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer. id 9344
