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The site structure is the collection of all the pages of a website arranged in a logical and hierarchical order. The correct structure helps users navigate the site more easily and quickly find the information they need.
A well-designed website structure and a correctly chosen semantic core are the most important factors for successful promotion in search engines. Therefore, it is important to pay attention to this stage in order to avoid possible problems in the future during optimization.
For commercial websites, there are two main types of structure that complement each other: vertical and horizontal.
The vertical structure includes pages with products, services, categories and other sections that are important for any online store or service. This is the basis of most of these sites.
An example of the vertical structure of an online store:
A horizontal structure consists of pages that group together products or services that share common characteristics. These could be pages with filters or categories, for example, products of a certain color, size, etc.
To create the correct website structure for SEO, you need to go through several steps:
Let's look at each stage in more detail.
If the site already exists, the first step is to check all the main pages: product cards, service pages, articles section and other important elements.
You need to pay special attention to tagged pages, which often play a key role in SEO. These pages contain products or services with general characteristics, but are not included in the main categories.
If you are working with a new site or a topic that is unfamiliar to you, it is important to study in detail all the products or services that the company offers. This will help create an accurate and correct site structure.
Communicating with clients, managers, analyzing competitors and studying materials about products and services - all this will help you understand what features and characteristics need to be taken into account when creating a structure.
Start collecting inquiries by imagining yourself as a potential client. Think about what phrases people might enter into search engines to find your products or services. This will help identify key queries.
Further, these marker queries will help analyze competitors, as well as create a semantic core for further work.
Analyze sites that already rank high for important queries. This will help you understand how they organized their structure and which pages are optimized for the most frequent queries. Compare the results with your current site structure or create a new approach.
For example, if you are developing a site for apartment rentals, analyze competitors' sites that offer apartments in certain areas or tags (for example, metro) and create similar pages for your site.
After collecting marker queries, it is important to analyze, clean and group them using tools such as query parsing services. This will give you an accurate idea of what queries you should promote.
Don't forget to take into account the frequency of queries and their synonyms. It is important to leave only the most relevant and frequent queries for each page of the site to avoid duplication or cannibalization.
After you have analyzed the queries and compiled a semantic core, the next step is to create the site structure. To do this, it is convenient to use mind mapping programs such as XMind.
Ideally, the site structure should fully cover all possible search queries and satisfy user needs. The more detailed the structure, the higher the chances of success in search results.
Correct website structure is the basis for successful search engine promotion. Mistakes at this stage can lead to serious problems later.
The main problems that can arise with an incorrectly designed structure are:
If you have any questions about creating a website structure or SEO promotion, do not hesitate to contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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