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During a recent consultation, a business owner was stunned to hear from me that his SEO strategy needed major changes. Despite several years of working with SEO promotion, I have discovered several serious mistakes that hinder the growth of positions, traffic and sales. Let's look at the main ones.
1.) Errors in promotion in one region (creation of subdomains for neighboring areas with the same city)
Creating a separate subdomain for each district of the city, where there is actually one region, often does more harm than good. It is necessary to carefully analyze whether this approach hinders promotion, and if so, reconsider the strategy.
2.) No pages for all filters
If the site does not have landing pages for all product filters, this will result in a lack of traffic. For example, in one city there is a page for a certain product category, but in another there is not.
3.) Problems with texts: keyword spamming
Using an excessive number of keywords on website pages leads to negative rankings by search engines. Robots evaluate pages based on the density of key phrases, and if competitors have less dense texts, they will appear higher in the search results, and your site runs the risk of text pessimization.
4.) Identical texts on all subdomains
Using the same text on different subdomains can lead to duplicate content, which can greatly impact SEO. It is better to conduct analysis to avoid the appearance of such pages in search results.
5.) Wrong robots.txt file
All rules in the robots.txt file should be written on separate lines for better understanding by search engines. Incorrectly written rules can make it difficult to index a site.
6.) Duplicate titles and incorrect use of title
If site pages use the same titles and the title does not take into account keywords to increase rankings in search results, this can negatively affect SEO promotion, especially on large projects.
7.) Duplicate h1s on pages
Using the same h1 headings on different pages is also an important mistake that needs to be corrected to improve search engine visibility.
8.) Inconvenient structure of filters and linking
I recommend changing the structure of filters and linking on the site to improve the user experience. This will help improve navigation and improve the user experience of the site for customers.
These are just the main errors that can be identified with a quick analysis. I'm sure if you dig deeper you'll find even more problems.
The site is poorly optimized:
I always recommend:
Why? Without professional knowledge, constant training and daily work with SEO, the customer is unlikely to be able to objectively assess the specialist’s competencies.
Gross technical errors will not allow your website to develop and bring results in the form of growth in positions, traffic and sales.
For more information about what results can be achieved after correcting errors, read the article: “Technical audit: Errors that hinder growth, recommendations for correction.”
Thank you for your attention!
If you have any questions about SEO, write to the seo studio "SEO COMPUTER" by email info@seo.computer.
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