Video of sports events on the site in Yandex

• For which sites
• What adds to the search results
• How to configure

For what sites of the video sporting events on your site on Yandex

Sites providing legal video content related to sports events can use this service to promote their video materials in the search. It is important that the content is appropriately placed and available for searching for Yandex.

What adds a video of sporting events to the search results on your site on Yandex

This service adds a block with a video of the video in search results regarding matches, commands and tournaments that correspond to the user's request. The user has the opportunity to go to the page of your site to watch the video. If several partners were provided with the same video, the user can choose the source.

An example of a video display may vary depending on the updates in the design of the search results, but the transition to your site in Yandex will always be provided.

How to set up a video of sports events on the site in Yandex

For tuning, it is necessary to transmit the following types of video:

Video types and their display in the search on the site in Yandex

The main types of video that can be used to show in search results:

• Matches - The video is displayed in the form of a preview. For one match, only one video of this type can be transmitted.
• Reviews and vivid moments - short videos with bright moments of the match, which can be posted in the carousel video on the page of the results of searching for sporting events.
• Goals - Video, which are displayed in search results, can be attached to events or matches associated with this goal.

It is important that the video is available on Free or AVOD models, since the video on SVOD or TVD models is not added to the search results.

The process of connecting a video of sporting events to your site for Yandex

In order to connect a video content to your site in Yandex, you need to take a few steps:

• Prepare the XML file in accordance with the established format. The file should be available through the HTTP request.
• Make sure that the video, the page on which it is posted, and the XML file correspond to the connection conditions.
• Send a connection to the specified email address.

After the moderation, the file will be added to the search results. If errors are found, Yandex will notify you, and you can make the necessary changes.

The conditions for connecting a video to the site in Yandex

In the process of integration, several conditions must be observed:

• The partner must transmit only those events for which there is a separate page at the time of adding to the file.
• Each link should take directly to the page with the video.
• The cost of content is indicated without taking into account shares. For the SVOD model, you need to specify the cost of subscription per month.
• Content should be updated in the current state, and when canceling or deleting a broadcast, this should be indicated in the file.

XML file format for video sports events on the site in Yandex

When transmitting data, the XML file is used, which must indicate attributes for the video, such as duration, name, broadcast status and other necessary parameters.

Example XML format for video on your site on Yandex

An example of the XML structure for matches and reviews:

Removing video from the search results on the site in Yandex

If you need to delete the video from the search results, use the attribute Hidden = "1" In the XML file for the corresponding video.

If you have additional questions about setting a video on your site or integration with Yandex, you can contact the SEO company for any issue through email info@seo.computer or through WhatsApp by number +79202044461.

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