Vehicles in Yandex: for which sites, what is added to the search results, how to configure your site for Yandex

For which sites in Yandex
What adds to the results of the search Yandex
How to configure your site for Yandex
Placement conditions in Yandex

This is the old version of the document that has ceased to be action. The current version can be found at: https://yandex.ru/support/webmaster/search-ppearance/cars.

What sites on Yandex your site?

This format is suitable for sites that sell cars, commercial vehicles and motorcycles.

What adds to the results of the Yandex search for your site

Yandex adds cards with offers of vehicles that are suitable for a user request, providing structured information about offers. By clicking on the card, the user will go to the partner’s website and will be able to view all the relevant ads. For more detailed requests (for example, according to a certain model), Yandex can display additional information about the equipment, modifications and prices for the vehicles of your site.

An example of a display (design may change):

A selection of ads to Yandex
A selection of models in Yandex
A selection of configurations in Yandex

How to configure your site for Yandex

In order for your proposals to fall into the search results, it is necessary to transfer information about them to Yandex. To do this, you need to create a feed in YML format. This standard was developed by Yandex and based on XML. FID is a file in which information about goods is transmitted. It describes proposals (Offers), combined into sets (Sets).

Seth differs from the category (Category). The category can only be one, and there can be several sets. One sentence can be part of different sets. Sets to which the offer are indicated through a comma.

SNICTPE will be supplemented by information from the sentences that are included in the set, and the URL proposals will coincide with the URL set. The proposal format must meet certain requirements. Additional information about the proposal is indicated in the Param element.

Advice: No need to create a feed for all the content of the site. It is enough to prepare a file for those sets (URL) that you want to supplement in the search results of Yandex.

FIDU requirements for Yandex

FID may contain various types of sentences:

A specific offer, for example, a specific car or motorcycle.
A selection, for example, “Toyota in Moscow” or “BMW cars”. Important characteristics include the minimum price, the number of ads and other parameters describing the selection entirely.

Fide example:

Seth “Buy Toyota in Moscow” includes the offer “Camry”.
Seth “Buy Toyota Camry in Moscow” contains the proposal “2017, 52 771 km”.

Servation elements:

NAME * is the name of the sentence.
URL * is a unique URL sentence that should be unique within the region.
Price * - the cost of goods.
Currencyid * - currency, for example, Rur.
Categoryid * - category identifier.
Set -ids *-Set identifiers. Can be listed a little through a comma.
Picture * - images of the vehicle (up to 10 pieces).
Param Name = "Conversion" * - Assessment of the conversion for a sentence.

Next, you can add other parameters, such as the number of ads, reviews and links to additional characteristics that will be used in Yandex.

Placing conditions in Yandex for your site

The site is responsible for the correctness of the data, compliance with the proposals of the subject and for the dissemination of legal information. If the site violates the rules, Yandex can reject its proposals.

Data from FIDD can enrich the organic result if this improves the usefulness of the user's page in Yandex. This will work only for pages with a list of objects.

The location of the answers in the search results is determined taking into account the relevance of the request. The more interactions with cards, the higher the likelihood that they will be shown in Yandex.

To optimize personalized search results, it is recommended to install Yandex Metric on your site. This will improve the effectiveness of the search and provide the best user experience.

Additional issues can be discussed with the SEO component "SEO.computer" by email: info@seo.computer or through WhatsApp by number: +79202044461. ID 59