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This is an updated version of the document, which is available at the relevant link: https://yandex.ru/support/webmaster/search-pperance/cars.
Sites engaged in the sale of passenger, commercial and motor vehicles of your site can use this function to improve visibility in the search results of Yandex.
This function allows you to display cards with offers of vehicles that correspond to user needs. The user, clicking on the card, goes to your site and sees detailed information about the announcements. Such cards provide accurate and useful information, including data on trim levels, modifications and prices. This helps to increase the visibility of your proposals in the search results of Yandex.
In order for the proposals of your site to appear in the search results, it is necessary to transfer information about them to Yandex. To do this, you need to create a feed in YML format. Yandex has developed the YML standard, which is based on XML. FID is a file that contains information about your goods and services. It describes proposals united in special sets (sets).
Each sentence should be associated with a certain category. Sets may contain several sentences. An important feature is that each set should be unique and have the correct description for improved visibility in the search results of Yandex.
To form a feed, it is enough to indicate only those sets that you want to display in the search results of Yandex, avoiding the inclusion of all sentences.
It is important that the data on your site is relevant and do not violate the rules of Yandex. In case of violation of the conditions, Yandex has the right to exclude proposals from your site from the search results. Proper feeding of the feed and compliance with all requirements will provide the best result for your site in Yandex.
In addition, to improve the quality of the search results, we recommend integrating Yandex Metric on your site. This will help improve the personalization of the search for users and increase the effectiveness of your offers in Yandex.
For any questions about setting up and optimizing, you can contact the company "seo.computer" via email info@seo.computer Or whatsApp +79202044461.
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