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Search engine requirements are becoming stricter every year for all web resources. And content remains one of the key factors that determines the quality of a site, especially for news sites where it plays a central role.
The main criteria for content are: quality, content, volume and uniqueness. But what is meant by “uniqueness”? How can it be determined? And how objective is this indicator?
The time when you could simply copy someone else's content onto your website is over. Today, unique content plays a decisive role, and this is certainly a step forward.
But what exactly does “unique content” mean? This is either a completely new text written from scratch (copywriting), or a qualitatively revised existing content (rewriting).
Important! Uniqueness should not compromise the quality of the content - the text should be logical, correspond to the stated topic, be informative and respond to user requests.
There are many online services that allow you to check the uniqueness of content. They are usually easy to use and are often provided for free. Examples of such services: Text.ru, Content-watch.ru, Advego.com and others.
The verification process is simple: you insert text into the service, set verification parameters, and after scanning, the percentage of uniqueness appears.
SEO experts have different opinions on this issue, but most agree that the optimal percentage of content uniqueness is 90-95%. Of course, it is better to strive for the maximum value, as this will always give a positive effect.
If the uniqueness is below 90%, you should be careful, and if it falls below 50%, then posting such content is not recommended.
Indeed, there may be discrepancies in results between different services. This is due to differences in verification algorithms, depth of content analysis and other factors.
Therefore, only if several services confirm the uniqueness of the text can it be considered ready for posting on the site.
Once unique content is posted on a site, it is important to communicate this to search engines as quickly as possible. Here's how to do it:
For Yandex.Webmaster - send the page with new content for re-crawling.
For Google Search Console, send the page for re-crawling in the same way.
High-quality content has a significant impact on the development of the site:
Even this article is 100% unique.
We wish you quality content and successful promotion of your sites!
If you have questions, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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