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Google Search indexes AMP pages to provide a quick and reliable web. When the AMP page is available, it can be shown in the mobile search results as part of advanced results and carousels. Although AMP itself is not a ranking factor, speed is a ranking factor in Google Search. Google Search applies the same standards to all pages, regardless of the technology used to create a page. To obtain additional information about the advantages of using AMP, see successful AMP stories.
When users choose an AMP page, Google Search loads a page from Google AMP Cache, which allows you to use various download optimizations that often make these pages accessible instantly, such as stopping. At the moment, AMP page on desktopes are not served through Google AMP Cache/AMP Viewer. The canonical AMP pages behave like ordinary results.
AMP pages can be displayed in Google Search as advanced results, like other pages on the Internet. To help Google better understand your page, you can add structured data to your page. It is important to note that Google does not guarantee that the addition of structured data will lead to the display of the page as an expanded result in the search results of Google. To obtain additional information, refer to general recommendations on structured data.
If you have duplicate pages with the same content, place the same structured data on all duplicates of the pages, and not just on the canonical page. To obtain additional placement information, see general recommendations on structured data.
AMP pages can also appear as Web Stories. Learn more about how to enable Web Stories in the Google search engine.
When users click on your AMP content in Google Search, the AMP content can be shown in two ways:
Google AMP Viewer is a hybrid environment where you can collect data about the user in browsers supporting the Google AMP Viewer. The Google AMP Viewer can be displayed when our systems determine that this can provide useful experience for the user, especially in situations where content scrolling is supposed. Google data collection is regulated by Google Privacy Policy. As an publisher of the AMP page whose content is displayed in Google AMP Viewer, data collection is regulated by your confidentiality policy. Since you choose the behavior and integration of suppliers in your AMP page, you are responsible for fulfilling obligations to comply with legislation arising from these decisions.
Signed Exchange allows you to use the first level cookies to configure content and measure the analytics. Your page will be displayed according to your URL, and not at Google.com/amp. Google Search prefers the use of Signed Exchange for content compared to the use of Google Amp Viewer in browsers supporting the Signed Exchange. In order to provide users with the results in this format, it is necessary to publish AMP content as Signed Exchange, in addition to the usual AMP format. At the moment, Signed Exchange is supported only in Google Search for advanced and basic results, but not for carousels. To learn more about the Signed Exchange settings for AMP pages, visit the "How to configure AMP using Signed Exchange".
If you need a more detailed AMP settings and expansion of functionality, you can contact the SEO company, CEO, по электронной почте info@seo.computer or through WhatsApp by number +79202044461 For consultations and questions.
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