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As an experienced SEO specialist, I know where and how SEO experts can manipulate or deceive the customer's trust.
In this article, I will talk about the TOP 7 manipulations of SEO specialists, so that you can recognize them at the stage of choosing a contractor and avoid unpleasant situations when unethical actions occur.
You see reports with beautiful graphs, but in reality the result may be completely different. If the contractor appears only twice a month - when he collects the money and when he brings the report, this raises suspicions. SEO is a systemic effort that requires constant interaction, data, and analysis rather than short-term reporting.
It could happen. For example, if your site starts selling new products, traffic may increase on its own. In this case, the SEO specialist can simply report this growth and get paid without any effort.
You see an increase in traffic, but applications and sales remain the same. This may mean that the specialist attracted traffic from outside the target audience. For example, articles were written on information requests that are not related to your business. In such cases, it is worthwhile to detail the reports and pay attention to the quality of traffic.
Be wary of promotion offers based on a list of keywords, especially if they are not relevant to your business. Some SEOs may promote queries that are easier to promote, but they won't produce meaningful results. You need to check how relevant these queries are to your business and look at the frequency and audience of these keywords.
Some contractors can generate traffic using bots. This will not give real results, but it allows you to create the appearance of success. If you encounter such specialists, stop cooperation immediately.
Companies may offer a promotion guarantee, but you should read the contract carefully. For example, in some cases, guarantees depend on whether all recommendations are followed, which is unlikely to be possible since there are always restrictions on both sides. It is important to understand what conditions for fulfilling guarantees are hidden in the contract.
Some SEO specialists may offer to promote a site in a search engine that has low popularity. The contract may specify that promotion will be in a system such as Bing or Yahoo, which will not bring meaningful results for your business. Read the contracts carefully and clarify where exactly the promotion will take place.
If you encounter unethical actions or have questions, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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