Modern SEO is not about magic or complex rituals, as it may sometimes seem. The entire process is built on clear, predictable methods. However, the competition in search engines is great, and the task is not only to promote your site, but also to fight with dozens of other sites of your competitors, many of which are also responsible for professionals. In the end, those who produce more quality work win.
Selection criteria:
- Scope of work on the site. This should be one of the most important points in every commercial proposal. It is important not just to get an arbitrary list of work, but specific numbers: the number of hours of work, the volume of requests processed, the volume of text and the number of optimized pages. The promotion budget depends on this. Some people can offer only 50 hours of work for a certain amount, while others can offer more than 200. And more expensive offers do not always mean higher quality. Most often, this depends on optimizing the contractor’s internal processes.
- Open cases. Almost any project can be beautifully described and presented as successful. However, it will be much more interesting if you get the opportunity to see the results from the inside. For example, through an online meeting, you can study the results using analytics, as in Yandex Metrica. Please note that if the focus is on the main page or blog, this may raise questions about the effectiveness of such a case.
- Accountability and openness in work. Modern SEO doesn't have to be a black box. The entire work process must be transparent, and all actions of the contractor must be reflected in reports. Collaboration in one project group and the use of task managers will help the customer track the process. There are almost no secret technologies, and most of the subtleties can be learned through open sources.
- Comfort and trust at work. The working relationship with the contractor must be one of trust. Make sure you are comfortable with the company's approach and that you understand the entire process. If there are problems with communication or the team, it is better to find another contractor. SEO results do not appear until after 6-15 months, so it is important to avoid nervousness in communication and be patient.
- Successful cases on similar topics. Although at the pre-sale stage many contractors claim that promotion technology does not depend on the niche, the lack of cases in your area should not be an obstacle. If the company already has experience in a similar field, this will certainly be an advantage. However, the availability of cases is not always the decisive factor; what is more important is the quality and volume of work.
Recommendation: always start with numbers. Set the budget, work, keywords and deadlines. Feel free to ask for the necessary information and make a table for comparisons: cost per month, average price per hour, number of keywords in the work and minimum time to achieve results. This will make it easier for you to choose the right contractor.
If you have any questions, write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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