Not always all problems that are identified when a site is scanned by search engines are truly critical. There are often minor comments that can be ignored.
Scanning may indicate problems that are not actually interfering with indexing. In this case, it is important to export the results, prioritize them, segment them and conduct in-depth analysis.
In this material, we have identified 5 factors that should be given special attention when conducting an SEO audit of your website:
1. Content accessibility is the main aspect from which to start analyzing a site.
Content may be unavailable for the following reasons:
- Blocking the entire domain via the Robots.txt file.
- Noindex or nofollow meta tags on key pages, including the home page.
- Providing an incorrect HTTP header that is different from what users receive.
- Blocking folders with resources (for example, JS), which prevents the page from rendering for search engines such as Googlebot.
If Googlebot cannot access pages or their resources, it will not index them, which will result in lower rankings in search results.
2. Ability to scan content
- Once content is available, it is important to ensure that it is not blocked from crawling.
- Check that your server settings, CDN or firewalls are not blocking requests from Googlebot (check that the response code in Robots.txt is set to 200 OK).
- Make sure all A HREF links are visible in the rendered code so that robots can crawl all internal pages.
- Internal pages must have enough links for Googlebot to discover them without depending on the Sitemap.xml.
- Make sure JS scripts do not redirect Googlebot to geographic IP addresses.
3. Rendering
Now that access to the content has been confirmed, you need to make sure that the data is displayed correctly:
- Use Google's URL testing to check the screenshot and source code, and whether resources are blocked from crawling.
- Check which part of the content is rendered in , and which part is rendered via JS. Avoid core JS content unless your site uses server-side rendering (SSR).
- UX can affect rankings, so it's important to make sure the site doesn't misrepresent the information or content for the user.
4. Consistency and rules
- Set up HTTP/HTTPS redirects for the entire site.
- Ensure that internal links are consistent (e.g. www / no www, trailing slash / no trailing slash).
- Make sure that the 301 redirect correctly handles inconsistent URLs (for example, a redirect with a trailing slash to without a trailing slash).
- Remove any internal redirects if they can be resolved by updating the links on the source pages.
- Ensure Canonical tags are present and minimize canonical chains.
5. General site content profile
- Make sure the content matches user intent, adds value, covers all key topics, and is not plagiarized.
- Remove useless content that provides no value.
- Prioritize information by creating content that solves users' problems and answers their queries.
- Write for the end user, minimize the time it takes to understand, and focus on achieving the end goal.
A professional technical website audit will help identify all the shortcomings and improve the SEO optimization of your website. You can get advice on any SEO issues in our SEO COMPUTER studio. To do this, write to email info@seo.computer.
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