TOP 3 SEO questions I hear every year

1. Why is yours so expensive!?

You were recommended to me, but your price is too high... I want the same as others for 10,000 rubles!

Website promotion is a complex and multi-stage process. To be effective, you need to have deep knowledge and practical experience.

Do you doubt that others actually employ “pink unicorns” who do not understand the value of their work and are willing to work for free? You might want to choose this option if that's what you're looking for.

2. What results can I expect from search engine optimization?

If this question is asked in this form, then most likely the client does not quite understand what he is trying to order. A better question would be: “What needs to be done in my case to achieve real results from SEO?”

To answer you need to follow several steps:

1. Find out what products and services need to be promoted and in what volume.
2. Identify competitors for each service, study their strengths and weaknesses.

Thus, before making a work plan, it is important to conduct thorough research.

How to determine the cost?

Analysis of client's products and services - about 3 hours.

Competitor research - 5 hours each (SEO audit, structure and semantics analysis).

Let’s say there are 10 services on the site, and there are 30 competitors for them. Then the calculation will be as follows: 30 * 5 = 150 hours, which is equal to 19 working days.

Forecasting and drawing up a work plan - 5 hours.

Thus, 5 hours + 150 hours + 5 hours = 160 hours of work, which is equal to 20 working days.

The cost of an hour of work for an SEO professional is from 3,000 rubles.

If we count at the minimum: 160 hours * 3,000 rubles = 480,000 rubles.

And this is just for forecasting and planning! What else needs to be done?

• Fix current errors on the site.
• Optimize content.
• Work on design and usability.

All this will require significant costs.

Why?

• Users choose websites, not the search engine, although it adapts to their preferences. If your website is not user-friendly or doesn't provide enough information, what can you expect from SEO?
• You are not competing with search engines, but with competitors. If your competitor has been investing in content and strategy for several years, trying to overtake them while ignoring their advantages is akin to the flat earth myth.

To get to the TOP, you need to not just seem like a leader, but really be one. At least in the top twenty.

And it is important to understand that the result does not come instantly. SEO is a long-term process.

3. They made a website for us for a million rubles, but for some reason we are not in the first positions!

Creating a website is just the beginning of the journey.

Need to understand:

• Who developed the site and does he have the necessary experience?
• What exactly has been done and does it meet your business needs?

It’s best to start with an SEO audit to identify and correct errors that may affect your promotion, and only after that move on to optimization. Without this, trying to promote a website is like pouring water into a bucket with holes.

If you have questions about SEO, write to the SEO COMPUTER studio. We will be happy to answer all your questions. Just write to us by email: info@seo.computer.

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