The video card of the site of your site in Google and its alternatives

The site video card is an extended XML card format containing metadata about videos posted on the pages of your site. Such a file helps the search robot quickly find and correctly interpret video content, especially recently published materials or those that are difficult to detect with the usual bypass of the site.

In addition to the video cards of the site, you can use the media -rs (MRSS) tapes that Google also supports as an alternative to transmit information about multimedia files of your site.

Recommendations for creating a video card of the site of your site in Google

The whole general logic of creating site cards is applicable to video cards: follow the same rules for formatting, dividing into files and dimensional restrictions.

At the same time, it is important to take into account the video card of the site:

• To indicate only those videos that are directly related to the content of the page of your site and are its main media.
• All URLs mentioned in the video card should be available for Googlebot without authorization and access restrictions.
• Make sure that the video card files are not blocked in the Robots.txt file and are available on the HTTP or FTP protocol.
• If you want to limit the access of spam bots to your player, make sure that any bots are actually Googlebot.

An example of a video card of the site of your site

The following is an example of a XML card with two videos of video. The first includes a full set of tags, the second - only compulsory elements.

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
 xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
 <url>
 <loc>https://example.com/videos/video1.</loc>
 <video:video>
 <video:thumbnail_loc>https://example.com/thumbs/vid1.jpg</video:thumbnail_loc>
 <video:title>Как готовить сочные стейки</video:title>
 <video:description>Подробное руководство по приготовлению идеальных стейков каждый раз</video:description>
 <video:content_loc>http://media.example.com/vid1.mp4</video:content_loc>
 <video:player_loc>https://example.com/player?vid=1</video:player_loc>
 </video:video>
 <video:video>
 <video:thumbnail_loc>https://example.com/thumbs/vid2.jpg</video:thumbnail_loc>
 <video:title>Зимнее барбекю</video:title>
 <video:description>Советы по приготовлению зимой</video:description>
 <video:content_loc>http://media.example.com/vid2.mp4</video:content_loc>
 <video:player_loc>https://example.com/player?vid=2</video:player_loc>
 </video:video>
 </url>
</urlset>

Other examples of video cards of the site of your site

To embed external players, for example, Vimeo or YouTube, it is enough to indicate only

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
 xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
 <url>
 <loc>https://example.com/videos/third_video.</loc>
 <video:video>
 <video:thumbnail_loc>https://example.com/thumbs/vid3.jpg</video:thumbnail_loc>
 <video:title>Ремонт колонок</video:title>
 <video:description>Практические советы по ремонту аудиоколонок</video:description>
 <video:player_loc>https://player.vimeo.com/video/654321</video:player_loc>
 </video:video>
 </url>
</urlset>

Tag a video card of the site of your site

Each video must be wrapped in the tag

Priority is given to

Alternative video card of the site to your site: MrsS

Instead of the XML card, you can use the media-special tape (MRSS), expanding the RSS 2.0 standard for multimedia tags. MRSS is supported by tools for checking and sending in the same way as ordinary site cards.

An example of MRSS for your site video

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/">
 <channel>
 <title>Видео-примеры вашего сайта</title>
 <link>https://example.com/videos/</link>
 <item>
 <link>https://example.com/videos/example.</link>
 <media:content url="https://example.com/media/example.mp4" medium="video" duration="120">
 <media:title>Пример видео</media:title>
 <media:description>Описание примера видео</media:description>
 <media:thumbnail url="https://example.com/thumbs/example.jpg" />
 </media:content>
 </item>
 </channel>
</rss>

Main tags MRSS:

• - URL video and basic attributes.
• - link to the player if there is no direct access to the file.
• and - metadata for indexation.
• -image-breaking.

For more information on MRSS tags, refer to an official specification.

If you have questions about optimizing the video cards of the site of your site, contact the SEO.computer SEO company info@seo.computer Or WhatsApp +79202044461.

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