We continue our experiment to radically reduce the SEO of the product card. In this update, we'll review the results of the changes we've made to SEO and share important takeaways.

The total number of keywords was reduced from 530 to 212. Average position improved from 366 to 179 and site visibility increased from 16.54% to 55.15%. Product views per month increased from 55.1 thousand to 92.7 thousand. How did the positions of keywords change?

1-3 position: from 0 to 27
4-10 position: from 2 to 31
11-50 position: from 88 to 645
51-100 position: from 51 to 16
100+: from 383 to 74

What was pleasantly surprising was that the product card took 2nd and 5th places in organic search for the most frequently used keywords. The result significantly exceeded my expectations.

As for unpleasant moments, there are none. The most important results are highlighted in green frames in the screenshots:

Significant increase in the number of keywords in the first 1-10 places.
The top two keywords ranked high.
Positions for these keywords became organic, without the use of ARC.

The dumping wars in the category continue, and this has led to the need to reduce the price of the product in one of the glued cards by 1%. This immediately doubled the number of sales - from 24 to 51 pieces. I noticed how traffic to the card from the experiment attracted more views, and buyers began to move to the glued card due to the lower price.

So, the results of the experiment showed that I achieved much more than I expected. The product card gained a foothold in the top positions in organic search, the number of views doubled, and sales increased significantly.

Further steps of the experiment:

There are fears that such positions may only be held for a couple of days. HF keys are so competitive that products using these keys can cost many times more than ours. There is a possibility that the card will not withstand the competition and will return to lower positions.
All analytics data was collected in Moscow, however, the goods are in warehouses in other regions. This may affect our positions in MSC, and in the future we may not be able to maintain these top positions.

Conclusions from the experiment: the hypothesis of reducing SEO volume and simplifying content worked. Now I will monitor the changes and look for ways to maintain the achieved positions, despite competition and dumping in the category.

If you have questions or suggestions for SEO promotion, you can write to the SEO COMPUTER studio at info@seo.computer.

ID 9528

The sixth results of the experiment on total reduction and optimization of SEO for ARK on Wildberries