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Factors that are most important to search engines:
Although links from social networks do not directly convey link juice or have a direct impact on SEO rankings, their features can be effectively used to attract traffic and increase social engagement. Let's look at how various social networks work in the context of SEO:
VKontakte. This is the most popular social network on the Russian-speaking Internet, and it can have a positive impact on SEO. Despite the fact that links from VKontakte do not transfer link juice, traffic from clicking on links in posts and public pages is still beneficial. VKontakte provides a variety of advertising tools, such as targeted advertising, advertising posts in public pages and news feeds, competitions and other promotion methods.
Google Plus. Google said in 2013 that +1s are not a ranking factor, but research shows that the number of +1s on popular posts on Google+ can be associated with high search rankings. If a Google+ post gets reposted from an authority, it can be similar to a link from an authority. It is important to avoid boosting activity, as this can lead to sanctions.
YouTube. Promotion through YouTube is effective from an SEO point of view if the content is interesting and relevant to the video format. Social activity on the platform—views, followers, comments, and link clicks—impacts a site’s traffic and rankings.
Although search engines have a complex relationship with social media links, their impact on SEO remains important through user activity. Ultimately, SEO success depends on the quality of your content. It attracts not only traffic from social networks, but also helps with search engine promotion.
If you have any questions or need advice on SEO promotion, you can write to the SEO studio "SEO COMPUTER" by email info@seo.computer.
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