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Voice search has become a hot topic among SEO and marketing specialists in Western countries. There is still no widespread excitement about this on the Russian-language Internet, and there are several reasons for this. First, automatic voice recognition systems work best in English. Secondly, the adoption of new technologies often occurs with a delay. However, we can already predict that in a couple of years, optimization for voice search will become relevant for the Russian market.
If you work with foreign projects or want to understand the features of voice search and its impact on SEO, this guide is for you.
Voice search allows you to make queries through your voice instead of typing. The speech recognition system converts the audio signal into text, after which the search engine processes the request and displays the results.
The voice recognition process includes several stages:
One of the most advanced speech recognition tools belongs to Google. The system uses artificial intelligence, which is trained on a huge number of voice samples. The system recognizes accents, intonations and other speech features. Currently, the accuracy of recognizing queries in English is 95%, which is 20% more than a few years ago.
Voice search can be performed using various devices:
The peculiarity of voice search is that only one result is displayed in response. That is, if you asked a query, the smart speaker or voice assistant will read a single answer without providing a list of several links. This requires sites to fight not for the TOP-10, but for the TOP-1, which is much more difficult.
Many experts expect voice search to continue to grow in popularity. As more people use voice devices, more queries will be made through voice search. This foreshadows changes in search engine optimization in the near future.
Research shows that voice search is often used while driving, which means people are actively searching for local services. This is why local businesses should pay attention to voice optimization.
Research has shown that the most frequently searched for by voice are:
It's important to note that for many users, searching for local businesses using voice has become a daily habit. Also, voice requests often ask questions related to addresses and contacts of companies.
Voice optimization does not conflict with traditional SEO methods. Many of the steps you take to improve SEO on your site will be beneficial for voice search as well.
In order for your site to have a chance of ranking in voice search results, there are several important factors to consider:
Voice queries tend to be more conversational and longer than text queries. Understanding this feature will help you tailor your content for voice search.
To tailor your content for voice search, it's important to consider that people are using longer, more natural phrases. Examples:
Don't forget to use low-frequency key phrases that can be asked in voice search.
The FAQ section is an excellent option for optimizing for voice queries. Answers should be concise and clear, preferably at a 9th grade level of understanding.
The answer box is often the first result in voice searches, and optimizing it is an important part of the strategy. Structured and concise answers to questions are highly likely to be included in this block.
Important guidelines for creating content for voice search:
Voice search is a technology that continues to evolve. At the moment, its influence on SEO is gradually growing, and it is important to start adapting sites for voice queries now. At the same time, do not forget about traditional SEO methods, which also play a key role in success.
If you have any questions about optimizing your site for voice search, you can contact the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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