The best practices of the SEO video of your site in Google

The best practices of the SEO video of your site in Google

If your site posts video materials, following the trusted practices of the SEO video will help increase the visibility of the resource in the results of the video search in Google. Videos can appear in various sections of the search engine: the main issue, video mode, pictures and Discover tape.

So that the video of your site becomes available in the results of Google search, follow the following recommendations:

  • Make the search engine find video content
  • Provide video pages indexing
  • Activate advanced video display opportunities
  • Delete, limit or update video content if necessary
  • Train the effectiveness of the video via Search Console
  • Eliminate possible problems from your site video

Help Google find your site video

Technical requirements for displaying content in the search for Google are also applicable to video materials. In order for the video to be detected and indexed, fulfill the following conditions:

  • Use standard elements to embed video:
  • Avoid using the URL with fragments (#) - they are not supported by Google
  • If you use JavaScript to insert a video, make sure that it appears in the drawn
  • When using an API of playing a video, it is necessary to maintain an element-container even with errors of the API
  • Do not tie the video download to user actions (click, pile, etc.)

It is recommended to provide metadata: structured data, video Sitemap or Open Graph Protocol.

Make sure the video of your site can be indexed in Google

In order for video content to appear in extended video results, several requirements must be observed:

  • Watch Page should be indexed
  • This page should show good results in the search until the video is included in the index
  • The video should be built on a separate viewing page
  • The video should not be hidden behind other elements or is available only to authorized users (use Paywall marking if necessary)
  • A real miniature for a stable URL should be provided

Supported video formats of your site on Google

For correct video processing in the search engine, use formats: MP4, Webm, MOV, AVI, MKV, MPEG and others. Data URL is not supported.

Use stable URL for video and miniatures in Google

If your CDN updates links too often, this may interfere with video indexing. Use unique and constant URL for miniatures and video files themselves.

To protect content, you can configure the display of stable links only for Googlebot using Server-Side Logic.

Create a separate viewing page for each video of your site

For advanced results (including Key Moments and Live Badge), create a separate page dedicated to only one video:

  • A video page with a player
  • View the episode of the show
  • Video nobility
  • Sports clips
  • Event video clips

On the pages where the video is an additional element (for example, a product overview), it can only be displayed as a text result with a video bage.

Using third -party video players on the Google website

When embedding a third-party player, the video can be indexed both on your site and on the hosting platform. For your page, we recommend adding structured data and including it in the SITEMAP video, if possible.

What URLs belong to the video of your site in Google

There are various URLs related to the video. Basic:

  1. URL Viewing Pages: indicated in sitemap tag
  2. URL video player: src attribute