The best practices of a mobile site and mobile indexation in Google for your site

Google uses a mobile version of the site content for indexing and ranking, scanning using a smartphone agent. This is called mobile indexation with priority for mobile versions (Mobile-First Indexing). In order for your pages to be correctly indexed and taken into account in the search results, it is important to observe the best practices for mobile sites and mobile indexing in Google for your site.

How to create a mobile site for a better rank in Google

If you have not yet created a mobile version of the site, it is strongly recommended to do this. It is important that users, entering your site from mobile devices, receive high -quality experience. There are three configurations that you can choose to create a mobile version of the site:

Responsive design: uses the same code on one URL for different devices. Google recommends this approach, as it is easier to implement and support.
Dynamic maintenance: the same URL is used, but the content changes depending on the device on which the site is displayed.
Separation of URL: uses different versions for different devices, with redirecting to the corresponding URL depending on the device.

These best practices are applicable to dynamic maintenance and separation of the URL. If you have a responsive design, content and metadata should be the same for the mobile and desktop versions of the page.

Check the availability of content for Google on your mobile website

Make sure Google can access and display the content of your mobile site.

Use the same Robots meta-tags for mobile and desktop versions. If you use different meta-tags, for example, Noindex or Nofollow, Google may not index pages.
Do not use lazy content loading that requires interaction with the user. Google does not load content that requires action (for example, swipe, click or input).
Make sure Google can scan all your resources. If you have different URLs for mobile and desktop versions, do not block them using the Disallow rule in the Robots.txt file.

Support the same content on the mobile and desktop version of the site

It is important that the mobile version contains all the content, as on the desktop. Even if your content is the same, the difference in DOM or layout can lead to a different perception of Google content.

If the mobile version contains less content than the desktop, consider the possibility of updating the mobile site so that it contains all the key elements that are important for indexation.
Use the same and clear headlines on both mobile and desktop versions.

Check the data structure for your Google site

If your site uses structured data, make sure that they are present on mobile and desktop versions. Pay attention to the following:

Make sure that on both versions of the site the same structured data.
Check that URL in the structured data correspond to mobile versions.
If you use the Data Highlighter tool, train it on the mobile version and regularly check for errors.

Check metadata for the mobile and desktop version of your site in Google

Make sure the elements title And meta description The same for the mobile and desktop versions of your site.

Make sure advertising does not worsen the rating of a mobile site in Google

Follow the Better ADS standards for mobile sites so as not to reduce the quality of perception by the user. For example, advertising located in the upper part of the page can take up too much space, which will lead to poor user experience.

Check visual content on your Google website

Check the images for the mobile version of your site

Make sure the images on the mobile version of the site correspond to the best practices. In particular, we recommend:

Use high -quality images, avoid small or low -quality images.
Use supported formats for images, for example, SVG, but do not use unsupported formats.
Do not use the URL that change with each page load.
Make sure that the same alternative texts for images are used on the mobile version of the site as on desktop.

Check the video on the mobile version of your site

Make sure the video on the mobile version of your site correspond to the best practices:

Use supported video formats and appropriate tags.
Make sure the video is available without excessive scrolling.
Do not use the lazy content of content that should be seen for Google.

Additional best practices for separating the URL for the mobile version of the site in Google

If your site uses different URLs for a mobile and desktop version, it is recommended to observe additional best practices:

Make sure that the pages do not return the error on the mobile version if they work on the desktop.
Check that the URL of the mobile version does not contain fragments (for example, symbol #), since Google does not index such pages.
Confirm the presence of canonical links and the correct Hreflang elements for international versions of the site.

Errors that can occur during mobile indexing in Google for your site

If your site is not included in the mobile indexation, or you noticed a fall in the positions after turning on mobile indexation, check the following errors:

Lack of structured data

Error: There are no structured data on the mobile version of the site.

Make sure that there are the same structured data on the mobile version as on the desktop.
Check the correctness of the URL in structured data for the mobile version.

NOINDEX TEGUS NOW on Pages

Error: the mobile page is blocked from indexing using the Noindex tag.

Use the same Robots meta-tags for mobile and desktop versions.

The mobile version has errors with images

Error: The mobile version does not display all important images.

Make sure that the mobile version contains all the content, including images.

Conclusion

If you need to solve problems with mobile indexation or improve your mobile version of your site for proper ranking in Google, you can contact our SEO company "SEO.computer" for any issue on email info@seo.computer Or through WhatsApp +79202044461.

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