The best practices for creating Web Stories for your Google site

To keep your readers' attention, follow the best practices for creating Web Stories. We recommend starting with the most important tasks, and if you have more time, follow the recommended practices.

Storitelling for Web Stories on your Google website

The main practices of storitelling:

Video first of all. The video is much more exciting than text or images. Use as much video as possible and complement it with images and text.

Additional steritelling recommendations for your Google site

Imagine your point of view. Go on than just facts. Share your opinions. Become the main character of your story. Make it available to everyone.
Create the plot arch. Add the tension to your story with every new page. Spend the user according to the plot, providing context and narrative. Give the user a reward for reaching the end.

Web Stories Design for your Google site

The main design recommendations:

Reduce the number of characters. Avoid pages with large text blocks. Reduce the text to 280 characters per page (approximately the length of the tweet).
Do not block the text. Make sure the text is not hidden by other content on the page.
Follow the restrictions for the text. Make sure that the whole text in your Web Story is visible to the reader. Avoid using the text that will be hidden when the page size changes for different devices.
Use animations carefully. Live your stories with animations, but avoid too intrusive or repeated animations that can tire the user.

Additional design recommendations for your Google site

Use specific call calls for Web Stories. When you recreate stories designed for social platforms (for example, Instagram, Snapchat, YouTube), make sure that you have removed any calls to the action that relate to a specific platform.
Use images and videos for the full screen. This will create a more exciting impression for readers.
Avoid low quality images and video. Use high -quality images and monitor their size.
Add the logo to the cover page. Turn on the high resolution logo that your brand represents.
Reduce the length of the video. It is recommended to use a video lasting less than 15 seconds on each page, or a maximum of 60 seconds in history.
Add audio. Use high -quality audio files lasting at least 5 seconds with a balanced volume level and selective speech.
Consider the possibility of automatic switching for video historians. For the Web Stories video system, automatic switching between slides can be useful for relaxed perception.

SEO for Web Stories on your Google website

The main SEO practices:

Provide quality content. Like any other web page, it is important to offer high-quality content that is interesting and useful to your readers. Adhere to the best storitelling practices to keep the attention of users.
Reduce the length of the headings. It is recommended that the headlines do not exceed 90 characters, but better if they are shorter than 70 characters.
Make sure Google can find your story. Do not add a Noindex attribute to your history, as this will block Google indexation. Also add your Web Story to the site card and use the Coverance and Sitemaps reports on Google Search Console to check whether they can be found.
Make your canonical story. Each Web Story should have a link Rel = "Canonical" to itself to avoid duplication of content.
Add metadata. Make sure your Web Story corresponds to the AMP-metadan manual. Include Title and Description tags, as well as structured data, OGP and Twitter Card.

Additional SEO practices for your Google site

Turn on the structured data. It is recommended to add structured data to help Google Search understand the structure and content of your Web Story.
Add alt text to images. This will improve the detective of your story.
Integrate Web Stories on your site. For example, add links to them on the main page or on the pages of categories. Additionally, create a special target page, for example, www.example.com/stories, which will be associated with important pages of your site.
Use AMP format for Web Stories. Turn on the Web Stories pages using AMP format to improve the performance and visibility of your Google content.
Add subtitles to the video. This will help your readers better understand your story.
Optimize the video-onels stories. It is recommended to use semantic to better structure video content in Web Stories.
Add support for display in landscape mode. This will help your Web Stories display on desktop versions of Google Search.

Technical practices for Web Stories on your Google website

Main technical recommendations:

Make sure your story is valid. Web Stories should be valid AMP pages. Use the AMP Validator tool to check and eliminate errors.
Do not include the text in the image of the poster. Avoid images with built -in text so as not to complicate the perception of the name of history.
Use the correct size and ratio of sides to image a poster. The image associated with the attribute poster-portrait-SRC should be at least 640x853PX with the part of the parties 3: 4.
Use the correct ratio of the sides for the logo. The logo associated with the attribute Publisher -logo-SRC should have at least 96x96px and the ratio of the parties 1: 1.

Additional technical recommendations for your Google website

Add OG :image . It is recommended to enable the meta-tag og :image To improve the detectory of your story.

The best practices for creating Web Stories for your Google site

The best practices for creating Web Stories for your Google site

Storitelling for Web Stories on your Google website

Additional steritelling recommendations for your Google site

Web Stories Design for your Google site

Additional design recommendations for your Google site

SEO for Web Stories on your Google website

Additional SEO practices for your Google site

Technical practices for Web Stories on your Google website

Additional technical recommendations for your Google website

Other resources for creating Web Stories for your Google website