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To hold the attention of your readers, follow the best practices for creating Web Stories. We recommend first focus on critical tasks. If you have extra time, apply the recommended additional practices.
Video in the first place - The video is more involved than the text or images. Use as much video as possible and complement it with images and text.
Share your gaze - Go beyond simple facts. Share your opinions. Be the main characters of your story. Make it more personal and attractive to readers.
Create a storyline - Create stress from page to page. Translate the user by stages, providing context and continuation. Support interest, offering the end to the end of the story.
Reduce the number of characters - Avoid long pages with text blocks. We recommend reducing the text to about 280 characters on the page (as in tweet).
Do not block the text - Make sure that the text is not blocked by other elements on the page. Avoid embedding the text into the image so that it is not blocked when the size changes on different devices.
Limit the text with the frames - Make sure that the whole text is seeing for the reader. Use neat fonts so that the text does not go beyond the screen when the size changes.
Use animations wisely - Animations can revive your story, but avoid excessively bright or repeated animations so as not to cause fatigue among the audience.
Use action calls specific to Web Stories - When you recreate stories created for social platforms, such as Instagram or Snapchat, delete any calls to the action that are characteristic of these platforms. Make sure your readers can easily follow the proposed actions.
Use full screen videos and images - Add images that occupy the entire screen to create a more exciting experience for your readers.
Avoid low quality images and video - Use high -quality images, pay attention to resolution when changing size.
Add the logo to the cover - Add a high -quality logo of your brand to increase recognition.
Reduce the length of the video - It is recommended to use video lasting less than 15 seconds on the page, or a maximum of 60 seconds.
Add the sound - Use high -quality audio files lasting at least 5 seconds with a balanced volume level so that the speech is clearly heard.
Automatic pages change for video -Automatic switching between the pages of Web Stories can work well for relaxed viewing of a video story.
Please note that the same SEO practices that apply to web pages are also suitable for Web Stories. Web Story is, in fact, a web page.
Provide high -quality content -As for ordinary web pages, the most important is the creation of useful and interesting content. Follow the best practices of the narrative to keep the attention of readers.
Reduce the title - The headlines should be shorter than 90 characters. We recommend using a description that fits within 70 characters.
Make sure Google can find your story - Do not include the Noindex attribute in your Web Story, as this can block the indexation in Google. Add your Web Stories to the site card. Check the availability of your stories using the INDEXCOVERAGE and SITEMAPSREPORT report to Search Console.
Make a canonical story - Each Web Story must have a link Rel = "Canonical" to himself. For example: .
Add metadata - Make sure your Web Story corresponds to AMP recommendations for metadata. Turn on elements such as:
Add structured data - The inclusion of structured data in your Web Story helps Google to better understand the structure and content.
Add the ALT-text for images -Adding ALT text helps to improve the availability and indexing of images in the search.
Integrate Web Stories to your site - Integrate Web Stories on your site, associating them with the main page or the category of articles. For example, if Web Story touches the tourist direction, add a link to it on the page with other travel articles.
There is no need to indicate in the URL that history uses the Web Stories format or AMP technology. Your Web Stories should be part of the general URL strategy of your site.
Using the AMP Story investment - You can use investments to provide additional information, in -depth materials or other steps on the topic presented in your Web Story.
Add subtitles to the video - Adding subtitles helps readers better understand the content of the video. Avoid embedding subtitles in the video itself so that the text does not interfere with other elements.
Check the correct format - Web Stories should be valid AMP pages. Use AMP Validator to check your Web Story for errors.
Do not use the text on the cover of the cover - Avoid images with built -in text, as this may complicate the perception of the heading of the story on the pre -viewing page.
Check the sizes of the images - Images for the cover should be at least 640x853PX and have a 3: 4 ratio of sides.
Check the logo - the logo on the cover should have a resolution of at least 96x96px with a ratio of sides 1: 1.
Turn on OG :image - Add Tags for OG :image To improve the visibility of your story in the search and on social platforms.
If you have questions about creating Web Stories or SEO for your site, you can contact the Seo.computer SEO compani by email: info@seo.computer or by WhatsApp: +79202044461.
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