Temporary suspension or disconnection of the site of your site in Google

If you are faced with the inability to process orders or the absence of many goods on your site, you may consider the option of temporary closure of your online store. If the situation is temporary and you plan to resume sales in the coming weeks or months, it is recommended to take measures that will maintain the rating of your site in the search for Google. This material tells how to safely suspend the work of your site.

Limit the functionality of the site of your site - the best option in Google

If you temporarily close the online store, it is best to leave the site on the network, limiting its functionality. This minimizes the negative impact on the visibility of the site in the search for Google. Users will be able to find your goods, read reviews and create lists of the desired for future purchases. We advise you to take the following steps:

Disconnecting a basket is a simple way that will not affect the indexing of your site in search of Google.
Add a banner or a pop -up window for all pages, including the main one, to inform visitors about the current status. Indicate possible delays, delivery time, pickup options, etc. so that users have the correct expectations. So that the contents of the banner are not displayed in the SNIPPUT of the search results, use the attribute data-nosnippet. Follow the recommendations for the use of pop -up windows and banners.
Use structured data if they are used on your site, for example, information about goods, events or local business with current data on the availability of goods and hours of work.
Check your feed for trading platforms and follow the best practices regarding the accessibility attribute of goods.
Report Google about changes - for a small number of pages, use the search console, and upgrade Sitemap for a large number of pages.

It is not recommended: disconnect the entire site of your site in the search for google

It is important to understand that search engines are created for stable operation and support for sites after temporary failures. The full deletion of the site from the index is a radical action, after which the restoration of positions can take a long time and does not guarantee the previous results. Therefore, we recommend limiting functionality, rather than completely clean the site from the search for Google.

If you still decide to completely turn off the site, do this no longer than several days, otherwise it will greatly affect the visibility of the site in search of Google.

Pay attention to the consequences of a complete shutdown of your site:

Users will not be able to learn about the status of your business, as the site will become inaccessible in the search.
The opportunity to provide accurate and relevant information, reviews, instructions and other important information about goods and services will be lost.
Knowledge panels in the search can lose contact details and logo of your site.
Checking the site through the search console will become unavailable, which will lead to a loss of statistics and reports.
After a long shutdown, the restoration of indexation and positions in the search can be delayed and will be unpredictable.

If there is still the need for a temporary shutdown of the site, consider the following options:

For short -term disconnection (1-2 days), return the page with an error of 503 and information about temporary inaccessibility.
For a longer period, use the indexed main page-submarine with HTTP status 200 so that users can find the site in the search.
If you need to urgently hide the site from the search for the duration of thinking, use temporary removal through the tools of the search console.

Recommendations for the correct disconnection of the site of your site in the search for google

Keep in mind that search engines will not be able to update metadata, headlines and structured data on the pages if they return status 503.

If you turn off the site, adhere to the following recommendations:

Allow search robots to scan the site through the correctly configured Robots.txt file. Do not block it using an error 503.
Check the correctness of the server response using Curl or similar tools.
To reduce the load on the server and the client, the error page should be static, with a minimum amount of resources, using the Retry-AFTER headline to indicate the time of resuming the work.
Place the errors on the page Clear instructions for visitors: links to information, the date of the estimated renewal of work, methods of communication with support.
Do not block the site with statuses 403, 404, 410, and also do not use Noindex in http metathes or headlines so as not to lose indexing.
Do not use the instruments of temporary removal of the site from the search for temporary closure - this will make it difficult to inform users.

Frequently asked questions about temporary closure of the site of your site in Google

What to do if you need to close the site for just a few weeks?

The full closure of the site, even for a short time, can negatively affect indexing in the search for Google. It is better to limit the functionality of the site so that users can receive information about your goods and services, even if sales are temporarily suspended.

Is it possible to remove only part of the goods from the sale?

Yes, this is permissible. Just make sure that the purchase of these products is impossible by limiting the functionality of the site.

Can Google less often scan the site during a temporary closure?

Yes, there is an opportunity to reduce Googlebot scanning frequency. This affects the relevance of the search results, but can help reduce the load on the server. Do not forget to subsequently return the standard scan level.

How to quickly update or index the page?

For quick indexation of individual pages, use the search console. For a large volume of pages, update Sitemap.

What to do if you need to block access to the site from a particular region?

It is not recommended to block the fully region, from where Google most often scans the site (for example, the USA), since the search engine will not be able to access your site. Better limit the functionality for this region.

Is it worth using the removal tool for goods that are temporarily absent?

Not worth it. It is better to leave the pages of goods in the index marked about a temporary absence. This will allow users to see relevant information and will not mislead them.

For all questions, you can contact the SEO companion CEO by email info@seo.computer or through WhatsApp: +79202044461.

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