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Non-promoted pages are site pages that are not currently a priority for promotion. In the early stages of site optimization, when the focus is on more important categories, you can quickly and routinely improve these pages, which will help improve the overall quality of the resource and, possibly, increase traffic.
For example, if you're heavily promoting core categories such as "mountain bikes", "bicycles" and similar but lower priority categories such as "27.5" bikes or "cottage bikes" are not optimized, they may not attract traffic or not be indexed by search engines at all. In this case, you can quickly and effectively optimize such pages.
One of the first steps in optimizing non-promoted pages is working with meta tags. You need to analyze pages with empty, too short or long meta tags, as well as duplicate values.
Here's how to complete this task:
Use a site scraping tool like Screaming Frog. Go to the Page Titles, Meta Description and H1 tabs.
After that, filter pages with errors and download data for further work.
In Yandex Webmaster, in the “Titles and Descriptions” section you can find pages with duplicate title and description.
After analysis, we get a list of pages with errors in meta tags. If there are not many such pages, you can manually write meta tags for each page. If there are a lot of pages, then it is advisable to set a template for automatic optimization.
For each category and page, you need to develop an individual template. For example, there are different templates for category pages and product cards.
Example template for categories:
If the current H1 does not satisfy the requirements, it can be assembled based on breadcrumbs.
Example:
The title can be constructed based on H1, adding to it a tail of commercial words such as “buy”, “price”, “cost”, “Moscow”, “order”.
The description can be created using H1 and adding unique selling propositions (USP) to it.
Template for category pages:
Example for a website page:
H1 = "Recreational mountain bikes"
Title = “Amateur mountain bikes: buy in Moscow, prices”
Description = “You can buy amateur mountain bikes from us. Delivery within 1 day throughout Russia. 5 year warranty on every bike."
It is important to indicate in the terms of reference the URLs of the pages being promoted so that the template does not spread to them.
You can optimize text blocks using a template method on catalog pages or product cards. If some non-promoted pages don't have text, but you think it's necessary, you can set a text template based on H1.
Example template:
“You can buy [H1] without leaving your home through our online store with delivery to your door or to a pickup point at the address: st. Lozhevaya, 125a, room. No. 275. [H1] from our online catalog you can order not only in Moscow, but also at any address.”
This approach can also be used for product cards, creating unique texts based on H1 and product characteristics.
Templates for product cards can include descriptions, technical specifications and additional product parameters, which will make the pages more unique.
For any questions related to SEO optimization, you can contact the SEO studio "SEO COMPUTER" at info@seo.computer.
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