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The pages of your site should not only be convenient and relevant to user requests, but also be correctly indexed by search engines to ensure that the content is accessible to search engines.
All pages that are valuable, useful and important to users should be indexed by search engines, while pages that are duplicates, empty or of little value should be excluded from indexing or properly optimized.
Technical optimization helps manage the indexing process and simplifies the interaction between search engines and the site.
This tool allows you to parse all the pages of a site and collect the necessary data about each of them.
It is important to go through the entire site parsing procedure using the "Spider" mode in the program. Just paste the site URL into the Screaming Frog search bar.
After parsing is complete, proceed to the next step.
Broken links are links to pages that do not exist and result in a 404 error. You can check the status code of pages using special services.
Upload such links using a filter on client errors (4xx) to obtain detail files.
Sometimes pages with links redirect users to other pages, which can affect a site's ranking. Such links should be replaced with their final address to avoid negative impact.
In the external links tab, you need to remove broken links, fix redirects, and close unwanted external links using the nofollow attribute.
Open the Page Titles, Meta Description, and H1 tabs to check pages for empty or duplicate meta tags. Such pages may be excluded from indexing.
It is important to make sure that important pages of your site are not closed for indexing. In the "Internal" section, look for pages with the "Non-Indexable" flag. Check if they are closed using the robots.txt file or the "noindex" meta tag.
Add your site to Yandex.Webmaster, if it is not there, and wait for the data to be collected. This will help you monitor your site's indexing and search engine performance.
For effective website promotion, it is important that all important pages are indexed, and obscene or unimportant pages are excluded.
Go to the "Indexing - Pages in Search" section to see all indexed pages on the site. Make sure this list only contains useful and unique pages.
Check the "Indexing - Excluded Pages" section to ensure that only non-essential pages are excluded from indexing and that all important pages remain accessible to search engines.
If you create new pages, but they are not indexed, you can force them to be indexed through Yandex.Webmaster.
Create a sitemap.xml file that lists all the important pages so that search robots can find and index them faster.
Check pages for duplicate titles and descriptions. This can be done in the "Titles and Descriptions" section.
The robots.txt file is used to provide directives to search engines about which pages on a site should be indexed and which should not. Make sure that important pages are not closed for indexing and that junk pages are actually excluded.
Test the loading speed of your site's key pages using performance testing tools. This will help you improve your site's speed and, as a result, its ranking in search engines.
If you have any questions about technical website optimization, you can contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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