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A technical site audit without checking SEO parameters will be incomplete. In this article, we will look at what aspects you should pay attention to first when conducting an audit, what services can help in this process, and share useful life hacks. There is a bonus waiting for you at the end of the article! Read on!
If you've already had experience conducting or receiving a technical audit from SEO studios or private specialists, you've probably noticed that site loading speed is one of the most frequently checked items. Many professionals and companies start their audit with this parameter, and it is often perceived as a cookie-cutter approach. But if the first item in your audit is a screenshot from Google PageSpeed with “red” indicators, don’t be alarmed. Review the audit in its entirety - perhaps this is not just a standard download from the service, but a truly useful technical audit, performed according to a proven checklist.
Advice for clients: Don't get hung up on cookie-cutter metrics like Google PageSpeed. Even if this item is one of the first, treat it as a standard part of the check. In any case, you can request a full audit and clarify what other parameters should be checked if it is important for your site.
Conclusion: we check the most important elements first. If there are template points among them, they can be left at the end as an addition.
In our practice, we use our own checklist for website audits, which makes each audit individual. Site performance always varies, even when it comes to such basic issues as checking meta tags. We don’t just indicate that “everything is ok” with the site headers, but describe in detail where and what errors were found, explain the reasons and give recommendations for correcting them. As a bonus, we draw up a technical task for the programmer so that the client can pass it on to his specialist, or, if we carry out the work on finalizing the site, this task will help us complete the work easier and more accurately.
Below is a short checklist for checking the site. This will help both novice specialists and business owners evaluate technical errors of the site. We will not describe all the details of each item - there are many sources for this on the Internet. Instead, we will suggest useful services that will help identify errors:
1. Labrika is a tool for analyzing technical errors of the site, positions and competitors. User-friendly interface and the ability to download a full-format audit. The upload will contain both archives with internal files and files with meta tag errors, recommendations and a brief report. Paid but inexpensive tool.
2. Website checking services for SEO from one of the popular developers - an excellent set of tools that includes everything you need for analysis. Some services require authorization, but they are convenient and have good functionality.
3. SEMRASH is a popular service that shows many characteristics of a site, both internal and external. This is suitable for foreign sites, but there are also paid options. Easy to use and provides detailed reports.
4. tools.discript.ru - a set of tools for SEO specialists and business owners who are not too familiar with SEO. Suitable for quick analysis and error correction.
5. Site audit in some popular services - the decision depends on your needs. In particular, there are services with fairly high audit prices, but they do not always provide such detailed reports as we would like.
6. Popular services for mass analysis (for quickly predicting errors on a website) can be useful if you are just starting to work with SEO or want to quickly diagnose. These are services such as pr-cy.ru, be1.ru and others.
For our clients, we conduct a detailed technical audit with manual checking of more than 100 parameters, and also use online services and our own tools. We offer a detailed analysis of errors on your site, including recommendations and steps to resolve them.
In addition, we can conduct a site analysis in the format of an online consultation or provide a report in the form of a video recording. All files are transferred to the client for further work. For a more detailed audit, access to monitoring and analytics systems may be required.
If you would like to order an audit, please contact us. We are always ready to answer questions and help you improve your site!
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