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Website promotion is becoming an increasingly complex process every year, as search engines are constantly updating their algorithms. Some old requirements for relevance and page ranking are no longer relevant, and new rules and restrictions are taking their place.
It's important to remember that implementing technical best practices often requires the participation of web developers because it involves programming. Often, the perception of a task between an SEO specialist and a web developer can differ significantly.
**HPU (human-readable URL)** is the URL of a page that succinctly reflects its content and is easy to read by a Russian-speaking user.
For correct indexing of the page by search engines, it is extremely important to use such addresses. The URL should not only be informative, but also correspond to the structure of the site. Structuring addresses by nesting levels helps search engines understand how pages relate to the main content of the site.
**Duplicate pages** are situations where the same page is available at several different addresses. This can happen when the site address changes or new pages are added. This is especially often observed in online stores, where the same product can be present in different categories.
Search engines consider such pages as duplicates, and this negatively affects indexing. A large number of duplicates on a site leads to an increase in the load on search engines, which in turn can reduce the site’s position in search results.
**Site mirrors** are complete copies of a site hosted on different domains. Like duplicates, mirrors are perceived by search engines as a negative ranking factor. The main causes of mirrors include:
For effective SEO promotion, it is important to minimize the appearance of duplicates and mirrors in order to improve the site’s visibility in search results.
If you have any questions about optimizing technical factors for SEO, you can contact the SEO COMPUTER SEO studio by email info@seo.computer.
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