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A quick analysis of the site without using checklists revealed many technical errors. Even a superficial inspection showed problems, and if you go deeper, there will be even more of them. All identified deficiencies are described below. If your site has similar problems, fix them by improving the technical condition of the site, which will lead to increased rankings, traffic and sales in the future. The results of the corrections obtained over two days can be seen at the end.
Recently, the owner of an online auto parts store contacted me to conduct a technical audit. To estimate the cost and timing of work, you must first examine the site: check how it is indexed by search engines, how many pages are in the index and which of them are excluded from the search results, and also evaluate the traffic.
To begin with, an express audit of the website of an online auto parts store was carried out.
I am requesting access to Yandex.Metrica and Yandex.Webmaster, since Yandex tools provide a complete picture of the technical condition of the site. I request access to Google Search Console only if we begin cooperation, since these tools complement information about the site, but even without them you can understand a lot using Yandex tools.
There are many errors, and they were identified even without in-depth analysis. Let's take a closer look.
Some pages of the site were closed from indexing by search engines. Incorrect configuration of the robots.txt file led to the site itself limiting traffic from search results. The rules in this file need to be reviewed and adjusted.
For reference, the robots.txt file is used to tell search engines which pages of a site they can index and which they cannot.
An excessive number of redirects and pages with 404 errors slow down the crawling of the site by search robots. This affects the speed of indexing changes on the site and the appearance of new pages in search results, which slows down the growth of positions and traffic, and therefore sales.
There are also pages with an unknown status, which may indicate problems with the server or the inaccessibility of part of the site, which can lead to its exclusion from the index by search engines.
The site contains pages with identical content (duplicates), which leads to the search robot excluding them from the index. This reduces the number of pages presented in search results, which leads to a loss of traffic and, as a result, a decrease in sales.
There are problems with generating the sitemap.xml file, which is important for the correct presentation of the site structure by search engines.
For reference, sitemap.xml is a file that helps search engines understand the structure of a site and find all its pages for indexing.
H1 headings are an important element for search engines because they help them understand what the page is about. On some pages of the site they are configured incorrectly, which makes indexing difficult and affects the visibility of pages in search.
An example of a page with a 303 redirect was found on the analyzed site. This is an incorrect server response code that should not appear on site pages.
The wrong region is specified in Yandex.Webmaster, which may affect the correct geo-targeting and site visibility in relevant regional search queries.
Some elements of the site have layout problems, which can affect its appearance and usability, as well as the perception of the site by users and search engines.
In search results, only pages with products are visible, but in online stores, traffic, as a rule, goes to category pages. If such pages are missing, this makes it difficult for the site to rank in search results for many queries, which also affects the growth of positions, traffic and sales.
At first glance, there are no downward filters on the part of search engines. The graphs have remained stable over the past two years, indicating some growth or stability, but not much improvement.
Based on the analysis, it can be argued that the technical condition of the site was not properly addressed. Only basic title and description meta tags for pages were written and several categories were created, but this is not full optimization. The site has good prospects for growth if technical problems are corrected, the necessary categories for promotion are added and product cards are optimized.
During the consultation, the client confirmed some of the problems found and reported that after two days of working on fixes, the speed of crawling the site by search robots had improved. However, basic technical errors remain.
It is important to remember that correct correction of technical errors can significantly improve the results of SEO promotion, saving time and money for further work with the site.
If you want to know what technical condition your site is in, write to the SEO studio "SEO COMPUTER" with any questions by email info@seo.computer.
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