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Despite the lack of official standards in the SEO industry, there are several key characteristics that directly affect the success of website promotion in search engines.
The first and most important thing is the absence of errors in the code. One of the mandatory procedures is to check the markup using online validators. This helps identify common layout errors such as unclosed tags, missing "alt" attributes for images, and other technical issues. You also need a site map (sitemap.xml), which will contain a list of all available pages. It is important that pages do not have duplicates: each page should be accessible from a single URL, even if its content belongs to several categories. The meta tags "title", "description" and the "h1" tag must be unique for each page. In addition, the site should not contain broken links or low-quality links, as search engines may perceive this as an attempt to manipulate ranking results, which will result in a penalty.
Another important factor is page loading speed. There are many speed testing tools on the Internet, and one of them is a service from Google. It gives a combined score, taking into account both mobile devices and desktop versions. A result between 90-100 points (which is rare) means that everything is fine with the site. A score of 50-89 points indicates that the site requires improvement.
In addition, this service shows which specific page elements slow down its loading and offers recommendations for improving performance. Typically this involves simplifying your code, optimizing your images, and compressing your CSS and JS files.
However, it is important to understand that such a test is synthetic, that is, the result reflects the page load for an abstract, average user. However, Google has repeatedly emphasized that loading speed is one of the factors affecting a site's ranking in search results. Thus, this metric has become an important benchmark in the SEO industry.
User behavioral factors also play a role in ranking. Such factors include the time spent on the site, the depth of page views and the number of bounces (when a visitor leaves the site without viewing the page for more than 30 seconds). It is especially important to consider these parameters on sites where personal data is exchanged, for example, when shopping online. For such sites, it is mandatory to secure the connection using SSL technology, which ensures secure interaction between the user's browser and the server via the HTTPS protocol.
Considering that a site’s position in search results is one of the most accessible and effective ways to attract traffic, it is necessary to pay attention to the technical aspects of SEO both when auditing an existing site and when creating a new resource.
If you have any questions or need help, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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