Successful SEO promotion: case and results

Who did the promotion?

The company has been working in SEO marketing since 2011. A team of professionals creates websites and successfully promotes them in the leading search engines of the Russian Internet - Yandex and Google. We are also partners of Yandex Market.

About the company

The company is a travel agent specializing in the sale and booking of tours around the world. While the site is being promoted in Moscow, tours can be purchased online throughout the country.

Competition in the tourism industry

The tourism industry is one of the most competitive. The company has many franchisees, which makes getting to the top for brand requests quite difficult. It is important to consider that competition for key queries in this niche is very high, which requires special attention to promotion strategies.

Main tasks:

• Bring your site to the top of search engines Yandex and Google.
• Attract customers through SEO promotion.
• Improve the functionality and appearance of the site.

Completed work:

Website design update:

• Added bright buttons: “Find a tour”, “Last minute tours”, “Calculate a tour”.
• Slider design update: interesting offers added.
• Creating a block with ready-made offers for travelers.

Internal optimization

• Improvement of texts: Texts have been rewritten to improve their quality and relevance.
• Correcting technical errors: Errors on the site have been fixed.
• Adjusting meta tags: title and description meta tags have been optimized and headings have been edited.
• Creation of a new block with reminders and tips for tourists: Important entry rules and restrictions have been added.
• Publication of useful articles: New articles were published every month.
• Adding media materials: integration of photo and video content to improve the perception of the site.

Promotion results

Traffic growth: after a few months of operation, site traffic began to grow significantly, and positions in Yandex and Google improved. During the year, attendance increased 5 times.

Leading positions by brand query: managed to make the site a leader in key brand queries, which contributed to a significant increase in popularity and recognition.

Google Positions: The site's position has improved significantly for many key queries, and within 4 months the site has taken first place for important queries in the Google search engine.

Positions in Yandex: There was also a significant increase in positions in Yandex, which improved visibility and attracted the target audience.

Conclusion

Thanks to a comprehensive approach that included updating the design, improving on-page optimization, and regularly publishing quality content, the company was able to significantly improve its position in search engines and increase site traffic, which, in turn, led to an increase in the number of customers.

If you have questions about SEO promotion, write to the SEO studio "SEO COMPUTER" with any questions at email info@seo.computer.

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