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In this case, we will share our successful experience of working with a company that sells furniture and tell you how quality content has become the main factor in increasing organic traffic.
Starting Situation: Even though clients had already optimized for search engines, their content was not delivering the results they expected. As a result, the process of falling organic traffic began.
How we solved the problem:
1️. Keyword analysis: We conducted an in-depth analysis of keywords, eliminated irrelevant queries and added more than 150 new ones relevant to the business area.
2. Analysis of existing content: We carefully checked the content on the site, eliminated duplication and improved its quality.
3️. Recommendations for content authors: We have prepared detailed recommendations for copywriters, which has improved the quality and uniqueness of materials.
4️. Improving internal linking: We have redesigned the link structure on the site, ensuring a logical relationship between articles to improve navigation and indexability.
5️. Design update: We have improved the appearance of the blog, making it more easy to read and understand.
6️. CTR optimization: We constantly monitored click-through rates of articles and optimized them to increase conversions.
7️. Constant monitoring: We regularly analyzed articles, identifying the reasons for their low ranking, and made the necessary adjustments.
Results of our efforts:
✔ Increase organic traffic by 391% in a short period of time.
✔ Significant improvement in engagement rates: average time on site increased by 50%, and the number of pages viewed per session increased by 70%.
✔ Strengthening the site’s position in search results, which contributed to increased visibility.
✔ Content continues to be the key to success, with no additional link building required.
If you are interested in successful experience in improving SEO strategies, you can contact us with any question at email info@seo.computer.
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