Leave a request
In order for the recipes on the pages of your site to be correctly displayed in the search results in Google, it is necessary to use structured data. Thanks to them, you can present a recipe with a description, rating, calorie content, cooking time and other characteristics. Such marking allows you to increase the visibility of the content of your site in the search and in the "Pictures" section.
Structured data is a format standardized to describe the contents of the page. They help search engines correctly interpret and classify recipes. To get started, select the appropriate format (most often used JSON-LD), indicate the necessary properties and check the error code using Google tools.
You can describe recipes on the site using json-ld. The examples indicate the name of the dish, ingredients, calorie content, preparation instructions and rating. You can also add video material that demonstrates the process of cooking.
The marking includes the name of the dish, the list of ingredients, the steps of cooking and multimedia content. Each action, for example, “mix” or “bake”, is indicated through HowToStep With a detailed description.
To display a list of recipes in a carousel format on the search pages, you can apply a type ItemList. It allows you to streamline recipes and present them in the form of a gallery.
In order for recipes to be available as extended search results, Google recommendations must be followed. Fields are mandatory: name, image, recipeIngredient, recipeInstructions. It is also advisable to indicate the calorie content, cooking time and the output of the finished dish.
Type Recipe Must contain key properties: name, description, image, list of ingredients, step -by -step instructions, calorie content, category and kitchen. It is also recommended to add information about the author and ratings.
If your recipe consists of several parts (for example, dough and filling), you can group steps into sections using HowToSection. Steps are indicated within each section using HowToStep.
Each action is described through HowToStep. The properties indicate the text, image, name of the step and a link to a specific action. It is not recommended to include words “Step 1” - the text should be specific, for example: “Heat the oven to 180 ° C.”
Do not use tags that are designed for other properties (for example, do not insert the name of the kitchen in keywords). All elements must comply with the specification of Schema.org and be validated before publication.
If you want Google to display a collection of recipes in the form of a carousel, use ItemList. In it, each recipe is indicated as ListItem With a unique URL and position in the list.
After placing the marking on the pages of the site, check its performance through Search Console. The tool will help to identify errors, check the visibility of recipes in the search and track the effectiveness of the display.
After publishing the page, make sure that Google sees markup. To do this, use the URL testing tool. Correct the found errors and send a request for a page reinforcement.
After changes in the template or structure of the site, check the presence of errors in the structured data. A decrease in the number of valid elements may mean that the marking is no longer introduced on new pages.
Use a performance report in Search Console to analyze traffic. You can track shows, clicks, positions and effectiveness of displaying recipes in advanced results.
If the marking does not work correctly, check the compliance with Google recommendations. Errors may occur due to the incorrect code structure, access restrictions or violations of the rules. For analysis, use Rich Results Test and other Google tools.
On all issues of marking recipes and other structured data data, you can contact the SEO companion CEO By email: info@seo.computer Or through WhatsApp +79202044461
ID 126
