Structured Q&A Pages of your site in Google

Q&A Pages are web pages that contain information in a question-response format where the question is asked and answers to it are given. For such pages, you can use Schema.org of QAPAGE, QuESTION and ANSWER, which helps to improve the visibility of the site of your site in Google.

Properly marked pages can be displayed with advanced results in the search results of Google. Such results help your site attract targeted users using informative snippets.

For example, if on the page of your site there is an answer to the question “How to extract a stuck cable from a USB port?”, Google can show an expanded result for this request.

How to add structured data from your site in Google

Structured data is a standard format for describing the contents of the page and its classification. If you first work with structured data, it is useful to familiarize yourself with the basics of their work.

The main steps for creating, checking and publishing the structured data of your site on Google:

• Add mandatory properties in accordance with the format. If you use CMS, you can use plugins to simplify the data insert.
• Follow the official Google recommendations for structured data.
• Check the code using the Rich Results Test tool and correct critical errors. It is recommended to correct minor warnings to improve the quality of markings.
• Publish a few pages with markings and check them through the URL checking tool in Search Console. Make sure that the pages are available for indexing and are not blocked by Robots.txt or Noindex tags.
• To notify Google about changes, use SITEMAP sending, which can be automated via Search Console Sitemap API.

Examples of Q&A markings of your site in Google

The following is an example of marking using JSON-LD, which describes a page with a question and several answers on your site.

{
 "@context": "https://schema.org",
 "@type": "QAPage",
 "mainEntity": {
 "@type": "Question",
 "name": "Сколько унций в фунте?",
 "text": "Я заинтересовался кулинарией и часто встречаю указания в унциях и фунтах. Сколько унций в одном фунте?",
 "answerCount": 3,
 "acceptedAnswer": {
 "@type": "Answer",
 "text": "1 фунт равен 16 унциям."
 },
 "suggestedAnswer": [
 {
 "@type": "Answer",
 "text": "Имеются ли в виду унции веса или объёма? Например, в фунте воды около 15,34 жидких унций."
 },
 {
 "@type": "Answer",
 "text": "Точно не помню, но кажется, что в фунте 18 унций, стоит перепроверить."
 }
 ]
 }
}

Basic rules for the marking of your site Q & A in Google

• Use QAPAGE marking if the page contains one question and its answers.
• Users should be able to add answers to questions so that the marking is appropriate.
• Do not use Qapage for FAQ pages with fixed answers or for pages with multiple questions.
• Be sure to include the full text of the questions and answers for the correct indexation of Google.
• The answers should be precisely answers, not comments. For comments, a separate marking is provided.
• Follow the rules of content, avoiding unwanted vocabulary and prohibited topics.

How to control the results of your site with Google markings

Use Search Console to track how your pages are displayed in Google. This helps to identify errors and improve the quality of your site data.

• Check the reports of advanced results after the implementation of the marking.
• Track the influence of changes on the indexing and visibility of the site.
• Regularly analyze the traffic and site positions in the search.

Solving problems with the marking of your site Q & A in Google

If there are difficulties with markings, contact the specialists for help or study the Google recommendations for eliminating errors and checking data. Remember that you may need time to re -envelop the pages and update the data in the search.

For all issues on SEO and the implementation of the structured data of your site you can contact the SEO company CEO by email info@seo.computer Or in WhatsApp by number +7 920 204 4461.