Structured marking of professions and site salaries in Google

If the pages of your site publish information about professions, salaries and requirements for candidates, you can improve their visibility in the search results using structured markings. This approach will help to highlight your site in Google by displaying expanded fragments with the calculated salary and position characteristics.

How to introduce structured data for the professions of the site in Google

The marking is created in the JSON -LD format and should include information about the name of the profession, description of duties, expected wages, place of work, as well as other conditions -experience, bonuses, etc. This structure can be built into the pages of your site manually or through CMS if it supports plugins with marking generation.

• Indicate the mandatory parameters (for example, Estimatedsaly and OccupationLocation).
• Place only one OCCUPATION essence on the page.
• Check the error code using the testing tools for advanced results.
• Place the data on the pages and request a re -exposure to Google through Search Console.
• Add Sitemap with updated links.

Examples of json-ld marking professions for the site in Google

An example of the basic OCCUPATION site structure in Google

An example of a simple marking structure indicating the salary range:

{
 "@context": "https://schema.org/",
 "@type": "Occupation",
 "name": "Программист приложений",
 "mainEntityOfPage": {
 "@type": "WebPage"
 },
 "description": "Разработка и внедрение программных решений",
 "estimatedSalary": [{
 "@type": "MonetaryAmountDistribution",
 "name": "base",
 "currency": "RUB",
 "duration": "P1Y",
 "percentile10": 800000,
 "percentile25": 1000000,
 "median": 1200000,
 "percentile75": 1400000,
 "percentile90": 1600000
 }],
 "occupationLocation": [{
 "@type": "City",
 "name": "Москва"
 }]
}

An example of an aggregated structure on the site employer in Google

If the information is aggregated to several employers, use OcCupationagGreGorationByemployer:

{
 "@context": "https://schema.googleapis.com/",
 "@type": "OccupationAggregationByEmployer",
 "name": "Разработчик веб-приложений",
 "description": "Проектирование и создание решений для веба",
 "estimatedSalary": [{
 "@type": "MonetaryAmountDistribution",
 "name": "base",
 "currency": "RUB",
 "duration": "P1Y",
 "percentile10": 850000,
 "percentile25": 1050000,
 "median": 1250000,
 "percentile75": 1450000,
 "percentile90": 1700000
 }],
 "occupationLocation": [{
 "@type": "State",
 "name": "Санкт-Петербург"
 }],
 "industry": "Информационные технологии",
 "jobBenefits": "Гибкий график, ДМС, удалёнка",
 "yearsExperienceMin": 2,
 "yearsExperienceMax": 5,
 "sampleSize": 150
}

Technical requirements for structured site markings in Google

• Publish only one profession on the page.
• Marking should accurately correspond to the displayed information.
• Do not use markings on the pages with vacancies lists.
• Each region has its own page with unique marking.

Recommendations for the content of the description of the professions of the site in Google

• The name of the profession should be concise and informative.
• The description should include requirements, responsibilities, skills and working conditions.
• Do not duplicate the name in the description and do not insert the employer there.

OCCUPATION attributes for the site in Google

Mandatory properties:

• Estimatedsalary - array indicating the basic salary, bonuses and median values.
• OCCUPATIONLOCATION - A city, region or country where the profession is applicable.

Additional properties:

• Description - Details about the profession.
• NAME - The name of the profession.
• Samplesize - The number of data taken into account.
• YEARSEXPERIENCEMIN / MAX - Minimum and maximum experience.

Elimination of problems in introducing site marking in Google

• If you use CMS, contact the developer for help.
• Make sure that the page is not blocked by a Robots.txt file or a noindex tag.
• Check the availability of errors in Search Console and correct manually.
• If a manual effect is applied, eliminate the cause and send the page to the recheck.

On the implementation of the marking and SEO processing the site in Google, you can contact the SEO company CEO By email: info@seo.computer or WhatsApp: +79202044461

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