Structured Localbusiness data on Google

Localbusiness marking helps the search engine recognize your site as a local business. This allows you to display the advanced cards of organizations in the search results in Google or in cards. If your site provides accurate information about the hours of work, reviews, departments and actions, Google can improve its presentation in the search.

Adding structured Localbusiness marking your site in Google

To introduce structured markings, it is necessary to use the JSON-LD format. In this format, you describe information about the company: address, name, coordinates, hours of work, links and other data. Such marking facilitates Google understanding the structure of the page of your site.

Examples of structured Localbusiness setting site in Google

An example of the minimum markup for the restaurant:

{
 "@context": "https://schema.org",
 "@type": "Restaurant",
 "name": "Название ресторана",
 "address": {
 "@type": "PostalAddress",
 "streetAddress": "Улица 1",
 "addressLocality": "Город",
 "addressRegion": "Регион",
 "postalCode": "123456",
 "addressCountry": "RU"
 },
 "geo": {
 "@type": "GeoCoordinates",
 "latitude": 55.7558,
 "longitude": 37.6176
 },
 "openingHoursSpecification": [
 {
 "@type": "OpeningHoursSpecification",
 "dayOfWeek": [
 "Monday", "Tuesday", "Wednesday", "Thursday", "Friday"
 ],
 "opens": "09:00",
 "closes": "21:00"
 },
 {
 "dayOfWeek": ["Saturday", "Sunday"],
 "opens": "10:00",
 "closes": "23:00"
 }
 ]
}

Options for displaying businesses on the site in Google

If several establishments are posted on your site, you can use the Carousel object with the Localbusiness entities. This allows Google to show businesses in the form of a carousel on search pages.

Opening hours in the marking of Localbusiness Site in Google

Use OpeninghoursSpecification to set the graph. You can indicate seasonal periods, night hours or work 24/7. For closed days, indicate the opening and closing as "00:00".

Several departments inside the localbusiness site in Google

If the organization is divided into departments, for example, a pharmacy inside a supermarket, each department should be described separately in the Department array. At the same time, each department can set separate phones, watches and addresses.

Requirements for the structured data of Localbusiness Site in Google

For the correct indexation, you need:

Follow the general rules of markings
Use the correct types and nested objects
Indicate all the obligatory fields: name, address, geo
For restaurants and stores: Add Servescuisine, Menu and Pricarange

Localbusiness marking on the pages of your site in Google

It is best to place Localbusiness data on the pages describing a specific institution or office. Make sure the page is available for indexing, not blocked by Robots.txt and does not require authorization.

Errors and debugging the structured Localbusiness marking of your site in Google

Use validation tools to check the code: a test of advanced results or a URL check tool. Eliminate critical errors and check how the search engine sees the page. It is also recommended to configure the site card with current URLs.

For all issues on the introduction of structured site markings, you can contact the SEO company CEO By email: info@seo.computer Or WhatsApp +79202044461

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