Structured data supported by the Google search engine for your site

Structured data helps the Google search engine to understand the contents on the page and show this contents in the form of advanced results in the search called “rich results”. So that your site can be displayed as one of these results, follow the guidance on the implementation of structured data on your site. If you are just starting, check out the section that will explain how the structured data in searching for Google work for your site.

Note: The actual display in the search results may vary. You can first test most functions using a tool Rich Results Test.

The choice of the category describing your site to search for Google

• Select the category
• Electronic commerce
• Organizations
• Sports events
• Job
• Entertainment
• News
• Food and drinks
• Education and science

Structured data functions for your Google site

• Article - A news, sports or blog article that can be displayed in various advanced results, for example, with enlarged images and headlines.
• Bread crumbs - Navigation, showing the location of the page in the hierarchy of the site.
• Carousel - The results that are displayed in the form of a sequential list or gallery from your site. This function should be combined with one of the following: a recipe, a list of courses, a restaurant, a film.
• List of courses - a list of educational courses of one supplier, which may include the name of the course, provider and a brief description.
• Data set - Large data sets that are displayed in the search for Google on request "data sets".
• Forum of discussions - Content generated by users, usually in the form of short messages, with subsequent discussions of the topic.
• Questions and answers for education - Questions and answers related to learning that help students find flash drives in the search for Google.
• Employer rating - Assessment of the organization, drawn up on the basis of user reviews, which is displayed in the search for Google jobs.
• Event - Interactive advanced results that show a list of organized events, for example, concerts or festivals that people can visit at a certain time and place.
• FAQ - A page with frequently asked questions containing a list of questions and answers on a specific topic.
• Metadata images - Information about the image, such as the author, the right to use and credit information.
• Announcement of the vacancy - Interactive results that allow applicants to find jobs. These results may include your logo, reviews, ratings and details of the vacancy.
• Local business - Information about the business that is displayed in the Google knowledge panel, including hours of operation, ratings, address and possibility of booking or ordering goods and services.
• Mathematical solver - Assistance to students, teachers and other users with mathematical tasks with the possibility of detailed step steps.
• Movie - The carousel of films that helps users look for films, for example, “Best Films of 2023”, with the possibility of providing information about films such as the name, director and images.
• Organization - Information about your organization, such as a logo, legal name, address and contact details. This information can appear in the knowledge panel and other visual elements of Google.
• Practical task - Adding structured data for mathematical and scientific tasks to help students and parents.
• Product - Information about the product, including its price, availability and ratings.
• Profile page - A page that mainly contains information about a person or organization related to your site.
• Question and answer - Pages containing questions and answers in the format one question and several answers.
• Recipe - Recipes that are displayed as a separate result or part of the carousel.
• Fragment of the review -A brief fragment of the review or an assessment of the website-review, including the average value of all user assessments.
• Program application - Information about the software application, including the description and links to the application.
• Talking contents - A text that can be voiced on devices with Google Assistant, due to the function of converting text into speech.
• Paid contents - Information about paid articles or content that allows Google to distinguish paid content from other forms of content blocking.
• Resort on vacation - Information about places for recreation, such as resorts and rental of housing, with descriptions, images and ratings.
• Video - Information about the video that appears in the search results with the possibility of playing, indicating the video segments or a live broadcast.

If you have questions or problems with the implementation of structured data on your site, you can contact the SEO company for any issue for info@seo.computer or through WhatsApp by number +79202044461.

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