Structured data of the carousel (beta) of your site in Google

Structured data help search engines better understand the content of the page and display it in the form of advanced issuing results. This manual considers a new beta-function-a carousel that allows users to horizontally scroll the list of elements from your site. Each element may contain information such as images, ratings and other data.

Availability of your site function in Google

The function is in the beta testing stage, and its requirements may change. Currently, it is available only in the countries of the European Economic Zone (EEZ) and Turkey for desktop and mobile devices. In the EEZ, the carousels are supported for tourist, local and trade requests, and in Turkey - only for hotels, rental housing and local enterprises.

Adding structured data to your site

Structured data is a standardized format for providing page information. To add them, follow the following steps:

Choose a review page containing information about several elements (for example, the category of “best hotels in Paris”).
Add mandatory properties for supported content types: Localbusiness, Product or Event.
Check the code using the testing tool for advanced results.
Place several pages with structured data and check their indexation.

Recommendations for the carousels of your site in Google

For the page to meet the requirements, follow the following rules:

Use types that correspond to your content (for example, Hotel for hotels).
Set all the elements on the view page, including links to detailed pages.
For pagination, add Itemlist to each subsequent page.

Determining the types of structured data

Itemlist

Container for list elements. Mandatory properties:

itemlistelement - elements of the list (at least three).
POSITION - The position of the element (begins with 1).

General properties of elements

For all types of elements are required:

Image - One or more images.
NAME - The name of the element.
URL - Link to a detailed page.

Additional properties

Depending on the type of content, you can use:

For hotels - amenityfeature (facilities).
For goods - Offers (price and currency).
For events - Offers.Price (ticket cost).

Marking examples for different scenarios

Restaurants

Example JSON-LD for restaurant carousel:

 
{ 
 "@type": "Restaurant", 
 "name": "Название ресторана", 
 "image": ["URL изображения"], 
 "priceRange": "$$", 
 "url": "https://ваш-сайт/ресторан" 
}

Hotels and rental housing

Example for hotels:

 
{ 
 "@type": "Hotel", 
 "name": "Название отеля", 
 "amenityFeature": { 
 "@type": "LocationFeatureSpecification", 
 "name": "Wi-Fi", 
 "value": "Бесплатный" 
 } 
}

Goods

An example for a commodity carousel:

 
{ 
 "@type": "Product", 
 "offers": { 
 "@type": "AggregateOffer", 
 "lowPrice": 1000, 
 "priceCurrency": "RUB" 
 } 
}

To configure structured data and SEO-optimization of your site, contact the company CEO by email info@seo.computer Or WhatsApp +79202044461.

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