Structured data for your website vacancies in Google

Adding special markings to pages with vacancies allows you to improve their display in the results of the Google search. This helps to attract more qualified candidates and increases the conversion.

How to add marking for vacancies of your site in Google

For the correct display of vacancies, it is necessary to use structured data of the JobPosting type. Here are the main steps:

1. Select the marking format (recommended json-ld)
2. Add the obligatory properties of the vacancy
3. Check the correctness of the marking
4. Post pages with vacancies

Mandatory properties for your website in Google

An example of vacancies vacancies for your site

<script type="application/ld+json">
{
 "@context": "https://schema.org/",
 "@type": "JobPosting",
 "title": "Менеджер по продажам",
 "description": "<p>Требуется менеджер по продажам в отдел B2B.</p>",
 "datePosted": "2024-03-15",
 "hiringOrganization": {
 "@type": "Organization",
 "name": "Название компании",
 "sameAs": "https://www.example.com"
 },
 "jobLocation": {
 "@type": "Place",
 "address": {
 "@type": "PostalAddress",
 "addressLocality": "Москва",
 "addressCountry": "RU"
 }
 }
}
</script>

Features of marking remote vacancies

For vacancies with the possibility of remote work, it is necessary to specify special properties:

"jobLocationType": "TELECOMMUTE",
"applicantLocationRequirements": {
 "@type": "Country",
 "name": "Россия"
}

Recommendations for vacancies design

• Use clear and understandable names of posts
• Describe in detail the requirements and responsibilities
• Indicate relevant information about the company
• Update the status of vacancies (relevant/closed)

Checking and publication of vacancies

Before publication, be sure to check the markings using the testing tool for the advanced results. Make sure that the pages are available for indexing and not blocked in the Robots.txt file.

For professional configuration of the structured data of your site, contact SEO.computer: info@seo.computer, WhatsApp +79202044461

ID: 13